The Release Of Professor Prebid
Today Prebid announced the release of Professor Prebid, an open source Chrome browser extension which allows for easy debugging and…
Prebid Welcome’s New President
Prebid.org, today announced that Mike Racic has joined as the President of the organization. Mike is joining from Fandom, where…
Welcoming Our Newest Board Members
Today we’re pleased to welcome Linda Payson, Vice President of Product at MediaVine, and Stephanie Layser, Vice President of Data,…
Prebid 6.0 Release
It is our pleasure to announce the upcoming release of Prebid 6.0. Prebid 6.0 is an exciting release for Prebid.js…
Meet The Current Prebid Officers
With lot's of recent changes and activity within Prebid.org, we wanted to make sure the community was updated with the…
Prebid 5.0 Release
We're excited to announce the release of Prebid 5.0! This milestone is all about improving information in the bid stream.…
Prebid.org Hits 100+ Members!
Prebid.org has hit the 100 member milestone! Within the last four years, the organization has seen tremendous growth and adoption, 154%…
InMobi Joins Prebid.org
InMobi Joins Prebid Bringing Deep In-App Expertise to Accelerate Collaborative Mobile Initiatives. As a firmly established in-app leader in the industry,…
Prebid.org to Serve as Operator of Unified ID 2.0
Prebid.org will operate the Unified ID 2.0 technical infrastructure, which includes operating hardware and software, as well as administering and monitoring…
Prebid February Newsletter
Be sure to check out our February Newsletter as we look ahead at 2021 and discuss what's new at Prebid.org.…
Prebid December Newsletter
Be sure to check out our December Newsletter as we look back at 2020 and some of the major milestones…
Prebid.js Real-Time Data Infrastructure is Out of Beta!
The Prebid community is proud to announce that the Prebid.js Real-Time Data infrastructure is out of beta. This infrastructure allows…
Prebid Launches Publisher-Controlled Universal Identifier
Prebid.org today announced the general availability of a community-owned, open source identifier that includes both first- and third-party components. SharedID links…
Prebid October Newsletter
Check out the first ever Prebid Newsletter! If you wish to receive newsletters via email, you can sign up to…
Questions & Answers from our ‘How to Make Prebid the Supply Path Buyers Choose’ Webinar
We had some great questions asked during our August 27th, 2020 Webinar on 'How to Make Prebid the Supply Path…
Prebid.org Celebrates 3 Years!
In just three years, Prebid.org has seen tremendous growth in user adoption, membership and product scope. We are proud to…
Prebid.org welcomes Havas Media Group
Havas Media Group announces today that it has joined Prebid.org as a Buyer member. It becomes the first media agency…
Prebid.js Release 4.0
We’re excited to announce the release of Prebid.js 4.0! Version 4.0 includes some important updates related to TCF 2.0 and…
Questions & Answers from Product Roadmap Webinar
We had some great questions asked during our June 2nd, 2020 Webinar. Answers can be found below! Is there…
Prebid.org Support for TCF v2.0
The IAB’s Transparency and Consent Framework (TCF) version 2.0 for enhanced support of GDPR is scheduled to take effect April…
Prebid.js 2.43.0 supports CCPA/US Privacy
Prebid.js 2.43.0 includes a new consent management module for supporting the California Consumer Privacy Act (CCPA). The IAB has generalized…
Prebid.js 3.0 Major Release Announcement
The Prebid core team is excited to announce a major release: Prebid.js 3.0! Here are the main items that will…
Prebid Meetup and Leadership Summit in San Francisco on Oct 24th 2019
Prebid Meetup and Leadership Summit in San Francisco on Oct 24th 2019 Prebid.org invites you to attend a Prebid Meetup…
Prebid Leadership Summit in London on July 11th 2019
Prebid Leadership Summit in London on July 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit in London…
Prebid Leadership Summit in New York on June 11th 2019
Prebid Leadership Summit in New York on June 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit: NYC…
4 Ideas from the Barcelona Prebid Summit
(Originally posted on Marfeel’s site, slightly edited for clarity.) As Mobile World Congress has brought the digital publishing world to…
Prebid Leadership Summit in Barcelona on Feb 25th 2019
Prebid Leadership Summit in Barcelona on Feb 25th 2019 Prebid.org invites you to the first Prebid Leadership Summit of the…
Prebid.js 2.0 Released
Prebid.js 2.0 is a minor major release Compared to Prebid.js 1.0, the 2.0 release will be a non-event for most…
Prebid.org Website Updated
Highlights: Prebid.org is more than Prebid.js: Prebid.js is likely to remain our most important product, but the new website has…
Prebid.js 1.0 is Released!
We’re pleased to announce the release of Prebid.js 1.0! Download it or build it from master! As a publisher, you…
Announcing Prebid.js 1.0
Prebid 1.0 - here at last It’s been a long time since we first released Prebid.js; so long, in fact,…
Announcing the formation of an independent Prebid.org
This week, we’re pleased to announce the formation of Prebid.org: an independent organization dedicated to open source tools that drive…
Prebid Adds Support for Mobile App Header Bidding
Last week, the prebid-mobile-android and prebid-mobile-ios repositories were open-sourced under the Prebid GitHub project. The addition of these libraries marks…
Prebid.js Releases Outstream Video Support
(This post first appeared on the AppNexus Product Blog.) Late last year, Prebid.js took an important first step beyond traditional…
Show Responsive Ads with Size Mapping
Prebid is making it easier for you to adjust ad sizes based on the device’s screen width. Using the new…
Happy Birthday, Prebid.js!
The Beginning About a year ago, the publisher engineering team at AppNexus began noticing a common problem with some of…
New UI to Customize Prebid.js with Selected Adaptors
Background Since we introduced Prebid.js 8 months ago with only 4 adaptors, more than 15 SSPs have started contributing and…
Adjust Bid Price for Gross/Net Now Supported
Background Bidders may have different pricing deals with publishers, and the returned bid prices may or may not reflect what…
Analytics for Prebid.js Coming Soon!
Are my header bidding demand partners generating more revenue for me? If not, is it because of latency or is…
What is post-bid?
What is post-bid? Post-bid allows a publisher’s mediated demand sources all compete in one auction based on price, after the…
How many bidders should I work with?
While helping publishers run header bidding, we hear the same questions asked many times: How many bidders should I work…
Bidder Analysis on price and latency
The content on this page is from 2015 and is now obsolete. While implementing Prebid.js’ adaptors for different bidders, we’ve…
How to reduce latency of header bidding
Why do header bidding cause latency? How to reduce it? Having seen almost all bidders’ header bidding API calls, we’ve…
How to simplify line item setup
Let’s do the math: Per bidder per size: $0.01 increment, capped at $10 => 1000 line items 10 creative sizes…