The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s
Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem to significantly impact how our industry tackles addressability in a privacy-first internet. That’s certainly how the industry is responding to it— with some players breathing …