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Prebid.org Celebrates 3 Years!

Prebid.org welcomes Havas Media Group

Havas Media Group announces today that it has joined Prebid.org as a Buyer member. It becomes the first media agency…

Prebid.js Release 4.0

We’re excited to announce the release of Prebid.js 4.0! Version 4.0 includes some important updates related to TCF 2.0 and…

Questions & Answers from Product Roadmap Webinar

We had some great questions asked during our June 2nd, 2020 Webinar.  Answers can be found below!   Is there…

Prebid.org Support for TCF v2.0

The IAB’s Transparency and Consent Framework (TCF) version 2.0 for enhanced support of GDPR is scheduled to take effect April…

Prebid.js 2.43.0 supports CCPA/US Privacy

Prebid.js 2.43.0 includes a new consent management module for supporting the California Consumer Privacy Act (CCPA). The IAB has generalized…

Prebid.js 3.0 Major Release Announcement

The Prebid core team is excited to announce a major release: Prebid.js 3.0! Here are the main items that will…

Prebid Meetup and Leadership Summit in San Francisco on Oct 24th 2019

Prebid Meetup and Leadership Summit in San Francisco on Oct 24th 2019 Prebid.org invites you to attend a Prebid Meetup…

Prebid Leadership Summit in London on July 11th 2019

Prebid Leadership Summit in London on July 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit in London…

Prebid Leadership Summit in New York on June 11th 2019

Prebid Leadership Summit in New York on June 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit: NYC…

4 Ideas from the Barcelona Prebid Summit

(Originally posted on Marfeel’s site, slightly edited for clarity.) As Mobile World Congress has brought the digital publishing world to…

Prebid Leadership Summit in Barcelona on Feb 25th 2019

Prebid Leadership Summit in Barcelona on Feb 25th 2019 Prebid.org invites you to the first Prebid Leadership Summit of the…

Prebid.js 2.0 Released

Prebid.js 2.0 is a minor major release Compared to Prebid.js 1.0, the 2.0 release will be a non-event for most…

Prebid.org Website Updated

Highlights: Prebid.org is more than Prebid.js: Prebid.js is likely to remain our most important product, but the new website has…

Prebid.js 1.0 is Released!

We’re pleased to announce the release of Prebid.js 1.0! Download it or build it from master! As a publisher, you…

Announcing Prebid.js 1.0

Prebid 1.0 - here at last It’s been a long time since we first released Prebid.js; so long, in fact,…

Announcing the formation of an independent Prebid.org

This week, we’re pleased to announce the formation of Prebid.org: an independent organization dedicated to open source tools that drive…

Prebid Adds Support for Mobile App Header Bidding

Last week, the prebid-mobile-android and prebid-mobile-ios repositories were open-sourced under the Prebid GitHub project. The addition of these libraries marks…

Prebid.js Releases Outstream Video Support

(This post first appeared on the AppNexus Product Blog.) Late last year, Prebid.js took an important first step beyond traditional…

Show Responsive Ads with Size Mapping

Prebid is making it easier for you to adjust ad sizes based on the device’s screen width. Using the new…

Happy Birthday, Prebid.js!

The Beginning About a year ago, the publisher engineering team at AppNexus began noticing a common problem with some of…

Enable Deals in Prebid

Prebid is making it easier for publishers to run deals in header bidding! Benefits: No development change is required to…

New Adaptors Sonobi, Brightcom, Adequant

New adapter for Sonobi - how to add: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids:…

New UI to Customize Prebid.js with Selected Adaptors

Background Since we introduced Prebid.js 8 months ago with only 4 adaptors, more than 15 SSPs have started contributing and…

HTTPS proof comes to Prebid and all its adaptors

Background Many publishers require their users load some of, or all of their pages securely via HTTPS. The main motivation…

New Adaptors TripleLift, NginAd

New adapter for NginAd - how to add var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids:…

New Adaptors Adform, bRealTime, Springserve

How to add bidder Adform: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'adform',…

Adjust Bid Price for Gross/Net Now Supported

Background Bidders may have different pricing deals with publishers, and the returned bid prices may or may not reflect what…

New Adaptors AOL, Pulsepoint, IndexExchange

How to add bidder AOL: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'aol',…

Analytics for Prebid.js Coming Soon!

Are my header bidding demand partners generating more revenue for me? If not, is it because of latency or is…

What is post-bid?

What is post-bid? Post-bid allows a publisher’s mediated demand sources all compete in one auction based on price, after the…

How many bidders should I work with?

While helping publishers run header bidding, we hear the same questions asked many times: How many bidders should I work…

Bidder Analysis on price and latency

The content on this page is from 2015 and is now obsolete. While implementing Prebid.js’ adaptors for different bidders, we’ve…

How to reduce latency of header bidding

Why do header bidding cause latency? How to reduce it? Having seen almost all bidders’ header bidding API calls, we’ve…

How to simplify line item setup

Let’s do the math: Per bidder per size: $0.01 increment, capped at $10 => 1000 line items 10 creative sizes…

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