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T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) advertising technology, for $600 million. This acquisition will enhance T-Mobile’s advertising solutions by integrating Vistar’s intelligent platform, which supports over 1.1 million digital screens and …
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to first-price auctions in May. PubMatic had been tagging bid requests as second-price auctions, winning more bids from DV360 as a result. However, DV360’s updated bidding …
Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for efficient revenue solutions amid growing competition. Hashtag Labs, founded in 2014 by John Shankman, will integrate its technology into Aditude’s platform. Shankman will become Aditude’s …
Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October 2025, stands out as one of the toughest. MODPA not only bans the sale of sensitive personal data but also imposes strict limitations on collecting …
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their connections to publisher first-party data to build curated marketplaces, shifting audience matching from DSPs to the sell side. This change reduces DSPs’ control over audience …
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages and supply path optimization (SPO). Magnite’s fees can range from 4% to 10% above open market rates, while PubMatic offers a subscription service granting publishers …
What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even breaking up the company. Google plans to appeal, delaying any immediate impact. If restrictions are enforced, competitors like Microsoft’s Bing could benefit, potentially gaining market …
Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal involves a $725 million upfront payment and a $25 million deferred payment, financed by Outbrain’s cash and $750 million in debt from Goldman Sachs, Jefferies …
The name of the game continues to be industry clean up and accountability. GroupM is removing MFAs from its inclusion lists GroupM, has taken a proactive step in standardizing the industry definition for made-for-advertising sites (MFAs) by implementing its own vetting process. It claims to be the first media buying agency to do so by …
