Prebid Sales Agent

The First Step in Building an Agentic Future

A publisher-first path into the emerging world of agentic advertising

Why Prebid Sales Agent

A faster path to unlocking agentic capabilities without building from scratch

Open-source infrastructure that avoids vendor-specific lock-in

Expanded access to sophisticated direct buying workflows for publishers of all sizes

Continued ecosystem-wide collaboration to accelerate adoption

How Prebid Sales Agent Works

Overview

The Prebid Sales Agent is a server that exposes advertising inventory to AI agents via the Model Context Protocol (MCP) and Agent-to-Agent (A2A) protocol. It is designed to integrate with ad servers like Google Ad Manager and provides tools for managing inventory and campaigns throughout their lifecycle.

For the full source code and latest updates, visit the prebid/salesagent repository.

Key Features

For AI Agents

Product Discovery: Natural language search for advertising products.
Campaign Creation: Automated media buying with targeting capabilities.
Creative Management: Streamlined upload and approval workflows.
Performance Monitoring: Real-time access to campaign metrics.

For Publishers

Multi-Tenant System: Isolates data per publisher for security and organization.
Adapter Pattern: Supports multiple ad servers (e.g., Google Ad Manager).
Real-time Dashboard: Live activity feed powered by Server-Sent Events (SSE).
Workflow Management: Unified system for human-in-the-loop approvals.
Admin Interface: Web UI with Google OAuth for easy management.

For Developers

MCP Protocol: Standard interface for AI agents.
A2A Protocol: Agent-to-Agent communication via JSON-RPC 2.0.
REST API: Programmatic tenant management.
Docker Deployment: Easy setup for both local and production environments.

Getting Started

Quick Start (Evaluation)

You can try the sales agent locally using Docker:

# Clone and start
git clone https://github.com/prebid/salesagent.git
cd salesagent
docker compose up -d

# Test the MCP interface
uvx adcp http://localhost:8000/mcp/ --auth test-token list_tools

Access services at http://localhost:8000:

Admin UI: /admin (Test credentials: test123)
MCP Server: /mcp/
A2A Server: /a2a

Production Deployment

For production, publishers can deploy their own sales agent instance. The repository provides guides for various deployment methods, including Docker and cloud platforms.

I have other questions. How do I get them answered?

Email support@prebid.org