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Blog

BlogBlog

Provenance and Reporting: Who Made Your Content, and How Did AI Use It?

By Erik Svilich (Encypher) and Alex Springer (SPUR Coalition) For the Prebid LLM Taskforce. Part four of the publisher series. Disclosure: Encypher sells C2PA provenance software, co-chairs the C2PA text …

BlogBlog

Who Gets Paid When an AI Reads Your Page?

By Constantine Mirin and Anton Nashkerskyi For the Prebid LLM Taskforce. Part of the publisher series. Earlier in this series, The State of AI Traffic: What Publishers Are Seeing in …

BlogBlog

Block or allow was never the whole decision. The business rules are.

By Raluca Mitchell. Second in a series from the Prebid LLM Taskforce. Somewhere around mid-September of this year, Cloudflare changed the default for roughly a fifth of the internet: ad-supported …

BlogBlog

The State of AI Traffic: What Publishers Are Seeing in Crawls, Clicks, and Costs

By Raluca Mitchell. First in a series from the Prebid LLM Taskforce. For about twenty years, publishers had a simple bargain with crawlers: a crawler scraped your page, and a …

Webinar RecapsBlog, webinar

Maximize Mobile Revenue with Prebid SDK 3.0 — and See What’s Next in 4.0

The Prebid team hosted a webinar to share updates on the state of Prebid Mobile, lessons learned since the release of SDK 3.0, and a preview of what’s to come …

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