Since its inception in 2017, Prebid has evolved significantly, expanding from a single .js product to a diverse suite of 12 offerings that cover every corner of programmatic advertising. Meanwhile, our membership has quadrupled since 2021. This growth underscores the changing tides in digital advertising, where transparency, collaboration, and efficiency have become non-negotiable. Prebid Summit 2024 aims to sustain this industry momentum, tackling the critical challenges and opportunities shaping the future.
This year’s summit will feature more than 65 speakers, 16 main stage sessions, and 14 breakout discussions, bringing together over 400 attendees from more than 100 companies. These figures represent not just expansion but a reflection of the industry’s growing reliance on community-driven frameworks to navigate the complexities of identity, monetization, and the burgeoning programmatic marketplace.
Here’s a closer look at some of the key themes driving this year’s event:
1. Navigating the Future of Addressability
With the diminishing signals for addressability, identity and addressability have become essential topics for both publishers and advertisers. Prebid’s frameworks are leading the charge in developing alternative identity solutions that empower publishers to maintain greater control over their data while upholding consumer privacy standards.
Key sessions at the summit will explore these challenges in depth. For instance, “Navigating a Privacy-First Open Web” will dissect the impact of evolving privacy regulations, while “Alternative Addressability Signals: Exploring Publisher First-Party Identifiers” will delve into how publishers can effectively leverage first-party data and SharedID. These discussions highlight the growing need for industry-wide collaboration to address the complexities of an anonymous-by-default digital landscape.
2. Monetization in a Shifting Landscape
Monetization strategies continue to evolve in parallel with technological advancements and regulatory shifts. This year’s summit will spotlight discussions on premium programmatic deals, transparency, and fraud prevention. Attendees can expect insights on how publishers can sustain and enhance revenue streams while navigating privacy considerations.
Notable sessions include “Publisher Perspectives on How to Use Prebid to Monetize More Effectively” and the keynote, “Premium Priority Deals: The Next Chapter in Programmatic is Premium.” The latter will explore the evolution of open exchange markets over the past decade and the untapped potential for innovation in the direct programmatic market. With the increasing demand for premium inventory and data, the keynote will present a vision for new products that bridge the gap between open exchanges and direct sales, unlocking new opportunities in premium programmatic deals.
3. Emerging Channels: DOOH, Audio, and Beyond
Digital out-of-home (DOOH) advertising is set to play a major role in the future of programmatic, and Prebid is at the forefront of this shift. With the launch of a dedicated DOOH product, the summit will delve into the expanding relevance and complexity of this channel, including insights from the fireside chat, “Digital Out-of-Home.”
In addition to DOOH, the summit will address other emerging channels, such as CTV, in-app advertising, and audio, all of which are integral to advertisers’ omnichannel strategies. Breakout sessions will explore how Prebid’s open-source innovation is driving success in these channels, ensuring a more competitive and equitable marketplace.
Leaning Into Growth
Prebid’s growth goes beyond numbers; it’s about fostering a community driven by collaboration and open dialogue. With over 400 attendees, including many nonmembers, this year’s summit offers a unique space for the adtech ecosystem to connect, share insights, and commit to practical solutions.
This year’s agenda addresses both technical and broader issues like addressability, sustainability, and the rise of emerging channels. Prebid Summit 2024 isn’t about predicting the future—it’s about building it. Instead of focusing on problems, we’re concentrating on the positive steps needed to accelerate progress. We need everyone to embrace change and work toward solutions that will propel the market forward.
Questions about becoming a member? Email membership@prebid.org