Supported Ad Formats
Prebid isn’t just for banner ads on the web. Publishers, mobile app developers, and even TV programmers and distributors are using Prebid to boost their programmatic advertising revenue.
Prebid Works Everywhere
Prebid is a global solution, used by thousands of publishers globally
In Every Region
Across Channels
Ad Formats
Prebid works everywhere
Prebid isn’t just for banner ads on the web. Publishers, mobile app developers, and even TV programmers and distributors are using Prebid to boost their programmatic advertising revenue.
Native
A native ad is made up of assets such as a title, description, image URL, that are plugged into a publisher-defined HTML template.
Outstream/Instream
Instream ads are for short-form video content within a player generally has simple video ad requirements, where ‘Outstream’ ads are packaged with a separate player, or the publisher provides a special player for them.
AMP
The AMP Project speeds up web pages on mobile devices, but also restricts header bidding wrappers like Prebid.js. Instead, AMP supports a method of header bidding called Real Time Configuration(RTC), which is implemented by Prebid Server.
Mobile
Prebid Mobile is an open-source library that provides an end-to-end header bidding solution for mobile app publishers.
CTV/OTT
Connected TV and ‘Over-The-Top’ video ads are for long-form video content. They have stronger requirements for ad-podding and category exclusion.
Supported formats and channels
The Prebid product suite supports a wide variety of ad formats and channels. Prebid also supports multi-format auctions — ad units that run multiple media types, such as display and native.
| Display | Native | Outstream Video | Instream Video | |
|---|---|---|---|---|
| Web | ||||
| Accelerated Mobile Pages (AMP) | ||||
| Mobile Applications | In Development |
|||
| Connected TV / OTT | N/A | N/A | N/A |
| Web | |
|---|---|
| Display | |
| Native | |
| Outstream Video | |
| Instream Video | |
| Accelerated Mobile Pages (AMP) | |
| Display | |
| Native | |
| Outstream Video | |
| Instream Video | |
| Mobile Applications | |
| Display | |
| Native | |
| Outstream Video | |
| Instream Video | In Development |
| Connected TV / OTT | |
| Display | N/A |
| Native | N/A |
| Outstream Video | N/A |
| Instream Video | |
Explore the Prebid Product Suite
A free and open source suite of products designed to enable publishers to
implement header bidding on their websites and from within their apps.
Prebid.js
The leading web based header
bidding solution used by
publishers worldwide
Prebid Server
Moving Prebid and Header
Bidding to the cloud for
efficiency, scale and performance
Prebid Mobile
Lightweight SDK enabling app
publishers to move beyond
the waterfall