Prebid Server
Bring Prebid To The Cloud
Header bidding, free from the browser
Why Prebid Server
Multi-Format
Supports web, mobile app, accelerated mobile pages (AMP), native, and video, including OTT.
High Performance
Prebid Server reduces latency and improves user experience by running the auction server-side, letting the user’s device focus on delivering content.
Feature Rich
Currency, price floors, caching, analytics.
Hosting Available
Multiple Prebid.org member companies
offer Prebid Server hosting products and services.
Intro to Prebid Server
A high-level overview of Prebid Server, Prebid’s solution for header bidding in the cloud.
Further Reading:
- Intro to Header Bidding: Click here
- Header Bidding with Prebid: Click here
- What is Prebid Server? Click here
- Hosting a Prebid Server Cluster Click here
How Prebid Server Works
Prebid Server works a little differently depending on the context. But at a high level, it always does these things:
Prebid Server validates the requests
- Prebid Server validates and enhances incoming requests
- Resolves dynamic stored requests
- Enforces privacy regulations
Calls the server-side bid adapters
- Next, it calls server-side bid adapters
- There are 140+ server-side bid adapters available
Formulates the appropriate response
- After everyone’s responded (or the timeout period has expired), it formulates an appropriate response
- Handles currency conversion
- Quantizes bids
- Caches VAST XML or creatives as needed
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