Prebid

Bring Prebid To The Cloud

Header bidding, free from the browser

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Prebid Server

Why Prebid Server

Multi-Format

Supports web, mobile app, accelerated mobile pages (AMP), native, and video, including OTT.

High Performance

Prebid Server reduces latency and improves user experience by running the auction server-side, letting the user’s device focus on delivering content.

Feature Rich

Currency, price floors, caching, analytics.

Hosting Available

Multiple Prebid.org member companies
offer Prebid Server hosting products and services.

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Intro to Prebid Server

A high-level overview of Prebid Server, Prebid’s solution for header bidding in the cloud.

Further Reading:

How Prebid Server Works

Prebid Server works a little differently depending on the context. But at a high level, it always does these things:

Prebid Server validates the requests
  • Prebid Server validates and enhances incoming requests
    • Resolves dynamic stored requests
    • Enforces privacy regulations
Calls the server-side bid adapters
  • Next, it calls server-side bid adapters
    • There are 140+ server-side bid adapters available
Formulates the appropriate response
  • After everyone’s responded (or the timeout period has expired), it formulates an appropriate response
    • Handles currency conversion
    • Quantizes bids
    • Caches VAST XML or creatives as needed

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