Prebid Server

Bring Prebid To The Cloud

Header bidding, free from the browser

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Multi-Format

Supports web, mobile app, accelerated mobile pages (AMP), native, and video, including OTT.

High
Performance

Prebid Server reduces latency and improves user experience by running the auction server-side, letting the user’s device focus on delivering content.

Feature Rich

Currency, price floors, caching, analytics.

Hosting Available

Multiple Prebid.org member companies
offer Prebid Server hosting products and services.

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How it Works

Prebid Server works a little differently depending on the context. But at a high level, it always does these things:

The client (Prebid.js, Prebid Mobile, or AMP page) sends
a request to Prebid Server.

Prebid Server determines which bidders and parameters to use. It then calls the appropriate demand partners.

Prebid Server collects the responses.

Prebid Server returns the winning bids to the client.

The client passes the bid(s) to the ad server as key-values that
activate pre-created line items.

If the ad server determines that Prebid won the auction, it returns a
reference to the winning creative to Prebid.

Prebid retrieves the winning creative and renders it.

Prebid Server

Open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

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Other Products

Prebid.js– the leading web based header bidding solution used by publishers worldwide.

Prebid Mobile – open-source library that provides an end-to-end header bidding solution for mobile app publishers.

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