News

We’re extremely excited to announce we have released Prebid 7!  Prebid.js 7, like other major versions, is a collection of “breaking” changes where the publisher and module maintainers should check the release notes for any behavior changes or new configuration requirements before upgrading. Like other past major versions, we’ll continue to release bug fixes and …

Prebid.org, today announced that Mike Racic has joined as the President of the organization. Mike is joining from Fandom, where he managed the direct Global Programmatic and Data business. As part of his work with Fandom, Mike designed and delivered Fandom’s first party data strategy and product, preparing Fandom for a cookieless future as well …

Today we’re pleased to welcome Linda Payson, Vice President of Product at MediaVine, and Stephanie Layser, Vice President of Data, Identity and Ad Tech Products & Platforms at News Corp to our board. With the addition of two seasoned ad tech leaders, we have a total of 11 board members who will help Prebid guide …

It is our pleasure to announce the upcoming release of Prebid 6.0.  Prebid 6.0 is an exciting release for Prebid.js — it will remove IE11 browser test requirements from the project allowing the use of the latest and greatest technologies.  The expected release date of 6.0 is October 27th, 2021. This release is important because …

We’re excited to announce the release of Prebid 5.0! This milestone is all about improving information in the bid stream. We’ve recently incorporated the work of the taxonomy working group and their collaboration with IAB Tech Lab’s seller defined audiences project and re-specified how first party data will be passed in the bid stream. In …

Prebid.org has hit the 100 member milestone! Within the last four years, the organization has seen tremendous growth and adoption, 154% increase in membership in the last year alone to be exact. Our member companies are what make the Prebid organization what it is today. The support and commitment from member companies is what helps shape …

InMobi Joins Prebid Bringing Deep In-App Expertise to Accelerate Collaborative Mobile Initiatives.  As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. Read the full press release here.

Be sure to check out our February Newsletter as we look ahead at 2021 and discuss what’s new at Prebid.org. Prebid February Newsletter

Be sure to check out our December Newsletter as we look back at 2020 and some of the major milestones that the Prebid community has accomplished. Prebid December Newsletter

The Prebid community is proud to announce that the Prebid.js Real-Time Data infrastructure is out of beta. This infrastructure allows vendors to build modules that connect a data source in advance of (or alongside) the Prebid auction. This data can be provided to bidders in the auction and/or the publisher’s ad server.  How does it …

Prebid.org today announced the general availability of a community-owned, open source identifier that includes both first- and third-party components. SharedID links Epsilon’s industry-leading, first-party PubCommon ID with the sharedid.org third-party ID to provide a more complete identity solution suite for programmatic advertising. Read the full press release.

Check out the first ever Prebid Newsletter!  If you wish to receive newsletters via email, you can sign up to receive updates on the Prebid website. Prebid October Newsletter

In just three years, Prebid.org has seen tremendous growth in user adoption, membership and product scope.  We are proud to share milestones such as reaching over 20,000 live implementations, 650 engineering contributors, 250 approved bid adapters, 13 user ID modules, the creation of the buyer membership tier and new task forces for identity, CTV/OTT and …

Havas Media Group announces today that it has joined Prebid.org as a Buyer member. It becomes the first media agency to step into the organization, adding a fresh perspective. This move further….read full release.

We’re excited to announce the release of Prebid.js 4.0! Version 4.0 includes some important updates related to TCF 2.0 and a number of housekeeping items. You can find a bulleted summary of features included in this release on the Github release page. Here are the details of included features. Moving Towards Standardization Parameter LocationsBeginning now, rather …

Prebid supports the IAB’s Transparency and Consent Framework (TCF) version 2.x. Prebid provides modules and features as a set of tools that may help publishers achieve compliance with the EU GDPR regulation. The key changes from TCF 1.1 are: TCF 2.2 had no changes that affected Prebid.js. References Consult with your legal counsel before determining …

Prebid.js 2.43.0 includes a new consent management module for supporting the California Consumer Privacy Act (CCPA). The IAB has generalized CCPA support to cover future regulations, referring to the feature as “US Privacy.” The module works with supported Consent Management Platforms (CMPs) to fetch an encoded string representing the user’s consent choices, making it available …

The Prebid core team is excited to announce a major release: Prebid.js 3.0! Here are the main items that will be included in this release: See the full list of items that are associated with the 3.0 release. Publisher-facing API Changes Review these changes to make sure you’re ready to upgrade to 3.0. 1. AdUnit.sizes …

Prebid Meetup and Leadership Summit in San Francisco on Oct 24th 2019 Prebid.org invites you to attend a Prebid Meetup and Leadership Summit inSan Francisco on October 24, 2019. Our event will be at the historicMerchant’s Exchange Club. There will be presentations from 1.30–4.30pm,followed by networking and socializing over appetizers and drinks until6.30pm. Space is …

Prebid Leadership Summit in London on July 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit in London on July 11th, 2019. It will be held at the IAB UK venue from 1:30–4:30pm, followed by networking until 6:30pm. REGISTER NOW What to expect: The Prebid Leadership Summit is an educational event including overviews, …

Prebid Leadership Summit in New York on June 11th 2019 Prebid.org invites you to attend the Prebid Leadership Summit: NYC on June 11th, 2019, at Xandr’s Razzle Dazzle space in NYC, from 1– 4.30pm, followed by networking until 6.30pm. REGISTER NOW What to expect: The Prebid Leadership Summit is an educational event including overviews, deep …

(Originally posted on Marfeel’s site, slightly edited for clarity.) As Mobile World Congress has brought the digital publishing world to us this week, we welcomed our industry partner Prebid.org to the Marfeel’s offices to host their third ever Prebid Leadership Summit. Led by the Chair of Prebid, Alexandra Smith, the mission of the day was …

Prebid Leadership Summit in Barcelona on Feb 25th 2019 Prebid.org invites you to the first Prebid Leadership Summit of the year, taking place in Barcelona during Mobile World Congress on 25 February. The event will take place at Marfeel’s office, from 3:00PM – 6:00PM CET, followed by cocktails until 8:30PM. REGISTER NOW What to expect: …

Prebid.js 2.0 is a minor major release Compared to Prebid.js 1.0, the 2.0 release will be a non-event for most sites. The Prebid.js team has adopted a policy of incrementing the major version number whenever there’s a ‘breaking change’ – a change in behavior we want everyone to be aware of. The idea is that …

Highlights: Coming Up: We’d like to have your feedback about the changes and any other things you’d like to see. Email us at website@prebid.org. Here’s what’s on our list so far:

We’re pleased to announce the release of Prebid.js 1.0! Download it or build it from master! As a publisher, you can look forward to the following improvements when adopting Prebid.js 1.0: For more information, see:

Prebid 1.0 – here at last It’s been a long time since we first released Prebid.js; so long, in fact, that people have questioned why were are still a pre 1.0 library. While I’d like to think it’s because we had everything right from the start – we definitely did not – we’ve been hard …

This week, we’re pleased to announce the formation ofPrebid.org: anindependent organization dedicated to open source tools that drivepublisher monetization. We sat down withMichael Richardson toanswer a few questions about whyPrebid.org isbeing launched as an independent entity and what it means forpublishers and vendors. Michael is a Product Line Manager atAppNexus and Chairman ofPrebid.org. What’s the …

Last week, the prebid-mobile-android and prebid-mobile-ios repositories were open-sourced under the Prebid GitHub project. The addition of these libraries marks another milestone for Prebid, representing its first formal steps towards providing an end-to-end open-source header bidding solution for mobile app publishers. Why Should I Be Interested in Prebid Mobile? This year, mobile programmatic spend in …

(This post first appeared on the AppNexus Product Blog.) Late last year, Prebid.js took an important first step beyond traditional display advertising formats with a release of formal support for instream video. Today, Prebid.js is doubling down on its focus on formats with the release of outstream video support. Given the high cost of creating …

The Beginning About a year ago, the publisher engineering team at AppNexus began noticing a common problem with some of our forward-looking publishers: many of their websites were taking a long time to load. Since all the pages were written in JavaScript and HTML, our team was able to dig deep and see why all …

New adapter for Sonobi – how to add: var adUnits = [{ code: \'/9968336/header-bid-tag-0\', sizes: [[300, 250], [300, 600]], bids: [{ bidder: \'sonobi\', // New format params: { ad_unit: \'PER SLOT\' // <String> ad unit code } }, { bidder: \'sonobi\', // Old account format params: { placement_id: \'PER SLOT\' // <String> placement Id } …

Background Since we introduced Prebid.js 8 months ago with only 4 adaptors, more than 15 SSPs have started contributing and maintaining their adaptors through GitHub. The number of demand adaptors Prebid.js supports has now grown to 17! (more are coming) The average number of adaptors publishers use are between 3 to 8. It makes more …

New adapter for NginAd – how to add var adUnits = [{ code: \'/9968336/header-bid-tag-0\', sizes: [[300, 250], [300, 600]], bids: [{ bidder: \'nginad\', params: { pzoneid: \'7\', // <String> PublisherAdZoneID nginadDomain: \"server.nginad.com\" // the domain where you installed NginAd } }] }]; New adapter for TripleLift – how to add: var adUnits = [{ code: …

How to add bidder Adform: var adUnits = [{ code: \'/9968336/header-bid-tag-0\', sizes: [[300, 250], [300, 600]], bids: [{ bidder: \'adform\', params: { adxDomain: \'adx.adform.net\', //optional mid: 74042 } }] }]; How to add bidder BRealTime: var adUnits = [{ code: \'/9968336/header-bid-tag-0\', sizes: [[300, 250], [300, 600]], bids: [{ bidder: \'brealtime\', params: { placementId: \'2251610\' } …

How to add bidder AOL: var adUnits = [{ code: \'/9968336/header-bid-tag-0\', sizes: [[300, 250], [300, 600]], bids: [{ bidder: \'aol\', params: { placement: \'TO ADD\', //String placement network: \'TO ADD\' //String network, //optional params sizeId : 123, //Number alias : \'TO ADD, //String size : [300,250] //Array[Number] } }] }]; How to add bidder Pulsepoint: …

Are my header bidding demand partners generating more revenue for me? If not, is it because of latency or is it due to low bid CPM? How about discrepancy? Prebid.js is launching its Analytics Platform to help you better manage your header bidding partners. Analytics Platform includes: Example reports by Prebid.js Analytics: The day starts …