News

We’re extremely excited to announce we have released Prebid 7!  Prebid.js 7, like other major versions, is a collection of “breaking” changes where the publisher and module maintainers should check the release notes for any behavior changes or new configuration requirements before upgrading. Like other past major versions, we’ll continue to release bug fixes and …

Prebid.org, today announced that Mike Racic has joined as the President of the organization. Mike is joining from Fandom, where he managed the direct Global Programmatic and Data business. As part of his work with Fandom, Mike designed and delivered Fandom’s first party data strategy and product, preparing Fandom for a cookieless future as well …

Today we’re pleased to welcome Linda Payson, Vice President of Product at MediaVine, and Stephanie Layser, Vice President of Data, Identity and Ad Tech Products & Platforms at News Corp to our board. With the addition of two seasoned ad tech leaders, we have a total of 11 board members who will help Prebid guide …

It is our pleasure to announce the upcoming release of Prebid 6.0.  Prebid 6.0 is an exciting release for Prebid.js — it will remove IE11 browser test requirements from the project allowing the use of the latest and greatest technologies.  The expected release date of 6.0 is October 27th, 2021. This release is important because …

We’re excited to announce the release of Prebid 5.0! This milestone is all about improving information in the bid stream. We’ve recently incorporated the work of the taxonomy working group and their collaboration with IAB Tech Lab’s seller defined audiences project and re-specified how first party data will be passed in the bid stream. In …

Prebid.org has hit the 100 member milestone! Within the last four years, the organization has seen tremendous growth and adoption, 154% increase in membership in the last year alone to be exact. Our member companies are what make the Prebid organization what it is today. The support and commitment from member companies is what helps shape …

InMobi Joins Prebid Bringing Deep In-App Expertise to Accelerate Collaborative Mobile Initiatives.  As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. Read the full press release here.

Be sure to check out our February Newsletter as we look ahead at 2021 and discuss what’s new at Prebid.org. Prebid February Newsletter

Be sure to check out our December Newsletter as we look back at 2020 and some of the major milestones that the Prebid community has accomplished. Prebid December Newsletter

The Prebid community is proud to announce that the Prebid.js Real-Time Data infrastructure is out of beta. This infrastructure allows vendors to build modules that connect a data source in advance of (or alongside) the Prebid auction. This data can be provided to bidders in the auction and/or the publisher’s ad server.  How does it …

Prebid.org today announced the general availability of a community-owned, open source identifier that includes both first- and third-party components. SharedID links Epsilon’s industry-leading, first-party PubCommon ID with the sharedid.org third-party ID to provide a more complete identity solution suite for programmatic advertising. Read the full press release.

Check out the first ever Prebid Newsletter!  If you wish to receive newsletters via email, you can sign up to receive updates on the Prebid website. Prebid October Newsletter

In just three years, Prebid.org has seen tremendous growth in user adoption, membership and product scope.  We are proud to share milestones such as reaching over 20,000 live implementations, 650 engineering contributors, 250 approved bid adapters, 13 user ID modules, the creation of the buyer membership tier and new task forces for identity, CTV/OTT and …

Havas Media Group announces today that it has joined Prebid.org as a Buyer member. It becomes the first media agency to step into the organization, adding a fresh perspective. This move further….read full release.

We’re excited to announce the release of Prebid.js 4.0! Version 4.0 includes some important updates related to TCF 2.0 and a number of housekeeping items. You can find a bulleted summary of features included in this release on the Github release page. Here are the details of included features. Moving Towards Standardization Parameter LocationsBeginning now, rather …