Boost Programmatic Advertising Revenue
Prebid drives additional demand from leading ad exchanges straight to your ad server.
Introduction to Prebid.org
A high-level introduction to the Prebid community and its products.
Trusted
The most popular
unified auction solution
Transparent
Prebid is completely
open source
Configurable
Suits the needs of large
and small publishers
Webinar:
The Future of Measurement is Pre-Bid
May 28th, 2025
Measurement has historically taken place post-bid and after-the-fact. Join us as leading companies discuss how they are bringing measurement and analytics pre-bid; enabling publishers and brands to make decisions before it’s too late – improving brand safety, yield and performance.
Trusted By
88,008
Instances Worldwide as of July 2024*
Prebid Product Suite
A free and open source suite of products designed to enable publishers to implement header bidding on their websites and from within their apps.
Prebid.js
The leading web based header bidding solution used by publishers worldwide.
Prebid Server
Moving Prebid and Header Bidding to the cloud for efficiency, scale and performance
Prebid Mobile
Lightweight SDK enabling app publishers to move beyond the waterfall
Shared ID
The First Step in Building a More User-Centric Internet where publishers control user privacy and their own data.
Managed Services
Several Prebid.org members will configure and host your Prebid implementations, helping publishers install Prebid.js, Prebid Mobile, and/or Prebid Server.
Prebid Ecosystem
Global community of developers and ad-ops professionals, across major publishers and ad-tech companies
Project Management Committees
PMC’s are responsible for establishing and prioritizing roadmap items, reviewing open issues and pull requests, discussing policies, creating development plans, and managing GitHub repositories.
Robust Github
Open to members and non-members to participate, our github repo is the backbone of our community where code is stored, developed and discussed
Robust Slack Community
For members only, Slack is comprised of various channels where questions and conversations around products are discussed including everything from current to future state, both technical and commercial.
Virtual and in-person events:
Virtual on-going communication to keep members and non-members informed on product progress and opportunities to share feedback as well as in-person events for members to engage and gain access to on-going thought leadership.
Ad Formats
Prebid works everywhere
Prebid isn’t just for banner ads on the web. Publishers, mobile app developers, and even TV programmers and distributors are using Prebid to boost their programmatic advertising revenue.
Native
A native ad is made up of assets such as a title, description, image URL, that are plugged into a publisher-defined HTML template.
Outstream/Instream
Instream ads are for short-form video content within a player generally has simple video ad requirements, where ‘Outstream’ ads are packaged with a separate player, or the publisher provides a special player for them.
AMP
The AMP Project speeds up web pages on mobile devices, but also restricts header bidding wrappers like Prebid.js. Instead, AMP supports a method of header bidding called Real Time Configuration(RTC), which is implemented by Prebid Server.
Mobile
Prebid Mobile is an open-source library that provides an end-to-end header bidding solution for mobile app publishers.
CTV/OTT
Connected TV and ‘Over-The-Top’ video ads are for long-form video content. They have stronger requirements for ad-podding and category exclusion.