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By Raluca Mitchell. Second in a series from the Prebid LLM Taskforce. Somewhere around mid-September of this year, Cloudflare changed the default for roughly a fifth of the internet: ad-supported …
By Raluca Mitchell. First in a series from the Prebid LLM Taskforce. For about twenty years, publishers had a simple bargain with crawlers: a crawler scraped your page, and a …
Former Magnite SVP and Prebid Chairman Steps Into Executive Leadership Role; Focus on Driving Open Source Standards Across Agentic AI, Identity, and Sell-Side Optimization NEW YORK, Sept. 10, 2026 (GLOBE …
The latest Prebid webinar on May 14th explored a shift that feels similar to the early days of header bidding, but with bigger implications: the rise of agentic systems in …
Prebid.org to steward open source sales agent for agentic advertising NEW YORK – January 29, 2026 – Prebid.org today announced the Prebid Sales Agent in collaboration with AgenticAdvertising.org (AAO), bringing …
Thu, Jan 22, 2026 10:00 AM EST Join us for our annual year-end webinar, where we’ll recap the biggest developments of 2025 and share what’s ahead for 2026.We’ll highlight key …
Written and contributed by: Thuy Ho During the webinar about Identity, Prebid walked publishers through how to properly measure the incremental value of identity solutions using Prebid’s Enrichment Lift Measurement …
The Prebid team hosted a webinar to share updates on the state of Prebid Mobile, lessons learned since the release of SDK 3.0, and a preview of what’s to come …
Written by: Garrett McGrath Prebid.org today issued a statement to clarify recent updates related to Transaction IDs (TIDs) within Prebid.js, following industry discussion and some confusion around implementation timelines and …
Missed the live webinar, watch it here! Written and contributed by: Thuy Ho Fraud has always been one of programmatic advertising’s ugliest problems, but in 2025 the numbers are staggering: up …
Written by: Trish Manrique, Director of Marketing, Aditude When we talk about header bidding failures, we’re not discussing minor inconveniences or theoretical issues. We’re talking about real money walking out …
Written By: Joshua Koran 1. What just happened? On June 13, 2025, The UK’s Competition and Markets Authority (CMA) published two announcements that could reshape the future of the internet. …
Written By: Joshua Koran In today’s fragmented media landscape, advertisers face a daunting challenge: maximizing return on ad spend (ROAS) across an ever-expanding array of channels and devices. With budgets …
Missed the live webinar, watch it here! Recap written by Thuy Ho On 28 May 2025, Prebid.org hosted its annual Measurement Webinar, bringing together industry leaders to discuss the evolving …
Written By: Joshua Koran 1. What just happened? Our first article (https://prebid.org/untangling-googles-anticompetitive-tying-what-the-ad-tech-ruling-means-for-rivals-in-the-digital-advertising-market) examined the April ruling against Google, which found it to have “willfully engaged in a series of anticompetitive …
Written By: Ratko Vidakovic AdProfs / Founder Ratko is best known as the founder of AdProfs, an independent research and analyst firm focused on the ad tech industry. His newsletter, …
Written by: Joshua Koran 1. What just happened? On April 17, 2025, U.S. District Judge Leonie Brinkema found “that Google has willfully engaged in a series of anticompetitive acts to …
Missed the live webinar, watch it here! Recap written by Thuy Ho On April 23rd, the Prebid community gathered for an exciting webinar focused on one of 2024’s top priorities …
Digital ad spend in North America is expected to reach $374 billion in 2025 and is projected to exceed half a trillion dollars by 2029. At the same time, US …
Article link: £13.6bn publisher adtech claim versus Google takes step forward Description: A £13.6bn legal claim against Google for allegedly rigging the online advertising market has been allowed to proceed …
Article link: Google March 2025 core update rolling out now Description: Google has released its first core update of 2025, the March 2025 core update, which will take up to …
On February 19th, 2025, Prebid hosted a webinar titled “ASTEROID: Advanced System for Testing, Experimentation, Research, Optimization of Identity Data,” providing valuable insights into identity-based signal optimization and system efficacy …
Article link: 2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers – AdMonsters Description: This article explores five key trends reshaping media publishing in 2025: video content …
T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) …
2024 was a pivotal year for Prebid, marked by technical advancements, expanded capabilities, and growing industry influence. Maintaining and enhancing a community of this scale is no small feat. It …
In a webinar held on January 14, 2025, Prebid‘s President Mike Racic and Chairman Garrett McGrath, outlined the organization’s achievements in 2024 and set forth a bold vision for 2025. …
According to recent ANA research, publishers receive an average of just 36 cents for every dollar that enters DSPs and SSPs. This disparity highlights a critical issue within the digital …
AI is not a silver bullet Like a lot of other nerds I know, I like playing games – video games, card games, board games, and sports games. I’m lucky …
The annual Prebid Summit brought together industry leaders, innovators, and stakeholders to discuss the evolving landscape of digital advertising. With a diverse range of sessions covering topics from the future …
We continue our series of blog posts reviewing a complex approach to alternatives to third-party cookie targeting. Initially, Privacy Sandbox intended to enhance privacy protection for Chrome users by deprecating …
In January of 2020, Google made the announcement that it would be fully deprecating third-party cookies in Chrome by 2022. That announcement was followed by multiple delays over the last …
In preparation for a panel at the Prebid Summit on October 15, 2024, I asked our speakers to add notes to a prep document so I could direct my questions …
A Do you have a test page? Q4 is ramping up, and so are the number of broken campaigns and creatives. “This should have been live last week” is the …
Prebid Summit Recap – Shaping the Future of the Open Web The annual Prebid Summit has become a pivotal gathering for industry leaders, technologists, and publishers. The event reinforced the …
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day …
Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem …
Since its inception in 2017, Prebid has evolved significantly, expanding from a single .js product to a diverse suite of 12 offerings that cover every corner of programmatic advertising. Meanwhile, …
With the newly released Google AI Overviews, misinformation on the internet seems to be at an all time high. Fueled by the unchecked proliferation of AI generated content, misinformation has …
Unlike the early days of digital advertising’s sustainability offerings, publishers no longer need to feel excluded from industry sustainability efforts. In today’s landscape, publishers have a variety of tools and …
AMP was a good concept for the wrong problem Accelerated Mobile Pages, or short AMP, are standard, mainly developed by Google. The idea to reduce features and flexibility in order …
On September 12th, Prebid hosted the ‘Prebid Digital Out-of-Home’ webinar to introduce the newest addition to our product lineup: Prebid DOOH. After almost 2 years of development, Prebid DOOH is …
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to …
We continue the series of blog posts on alternatives to third-party cookies. This article is about a targeting method that has been around for a long time but was reborn …
Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for …
Ad Tech relationships status: complicated I believe advertising is necessary for any business, it works and it is a valid monetization strategy for a publisher. After that, it gets complicated. …
Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October …
In this series of blog posts, we will disclose the full-functional programmatic strategy for operating in a cookieless environment. Due to the latest news, this issue is no longer so …
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their …
As digital advertising faces a sea change due to heightened privacy concerns and regulations, explore how privacy-centric strategies are reshaping the industry. Discover how advertisers and publishers are adapting to …
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages …
What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even …
Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal …
Muki Seiler, chairman of the Prebid Documentation Committee, offers practical advice for vetting ad tech vendors, emphasizing the importance of clear change indicators in UIs, comprehensive documentation, individual user accounts, …
While Google’s recent decision regarding third-party cookies might seem like a reprieve for publishers, the reality is more nuanced. Google’s recent announcement might actually be the final nail in the …
Ratko Vidakovic reflects on why some industry veterans feel ad tech isn’t as fun as it used to be, attributing it to economic challenges, regulatory pressures, and ongoing issues in …
Reaching the right audience with targeted marketing messages has become a major hurdle for brands navigating the digital landscape. Gone are the days of relying solely on third-party cookies to …
The digital ad industry is moving away from cookies to AI-powered contextual targeting, focusing on content relevance instead of personal data. This shift enables privacy-compliant, scalable ad solutions while enhancing …
Arjun explores the transformative impact of Connected TV (CTV) on the advertising landscape, highlighting its rapid growth compared to linear TV, the evolution of identity solutions, and the role of …
Optimizing ad campaign performance hinges on maximizing viewability, a key metric that measures whether ads are actually seen by users. Explore the challenges for both advertisers and publishers in achieving …
As third-party cookies phase out, digital advertising faces a 50% drop in monetization efficiency, with independent SSPs and DSPs struggling. Despite challenges, adaptation is crucial, and Relevant Digital is ready …
Author: Adapex The inaugural summit was all about teamwork, using data smartly, getting real results, and building trust in advertising. Here’s the lowdown on what we learned: Publishers need to …
The name of the game continues to be industry clean up and accountability. GroupM is removing MFAs from its inclusion lists GroupM, has taken a proactive step in standardizing the …
Discover how campaign optimizations can drive revenue and success for both publishers and advertisers. By leveraging real-time data and targeted strategies, publishers can enhance ad performance, increase CPMs, and build …
With lot’s of recent changes and activity within Prebid.org, we wanted to make sure the community was updated with the current Prebid.org personnel. President: Tom Levesque recently left his role …
We had some great questions asked during our August 27th, 2020 Webinar on ‘How to Make Prebid the Supply Path Buyers Choose’. Special thanks to our amazing panelists for providing …
We had some great questions asked during our June 2nd, 2020 Webinar. Answers can be found below! Is there a plan to integrate OMSDK with prebid SDK? If so, what …
