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Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal The mobile game developers’ boycott against Unity revolves around their opposition to the company’s plan to implement installation-dependent fees starting on January 1, 2024. They argue that this decision, made without consulting the industry, poses a significant threat to developers, including …

The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, discusses the evolving landscape of video content and advertising. He emphasizes that all publishers, regardless of their size, should embrace video as it offers a powerful means of engaging audiences and …

On September 13th, Prebid announced the addition of Prebid Audio to the framework, opening new monetization opportunities for publishers and hoping to set the standards for the industry. Prebid, launched in 2015, is an open framework that makes header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. After 8 years, …

How Europe’s New Digital Privacy Act Will Change Big Tech Regulation The European Union’s (EU) Digital Services Act (DSA) recently came into effect, marking a significant development in tech privacy regulations. The DSA is regarded as one of the toughest sets of regulations globally and is distinct from the previous Digital Markets Act, which focused …

The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The ad industry’s focus on “curation” as a response to the prevalence of low-cost reach has gained momentum due to concerns over made-for-advertising sites (MFAs). The revelation of significant ad spending on MFAs triggered the need for more curated approaches to ad placements. GroupM, …

The name of the game continues to be industry clean up and accountability.  GroupM is removing MFAs from its inclusion lists  GroupM, has taken a proactive step in standardizing the industry definition for made-for-advertising sites (MFAs) by implementing its own vetting process. It claims to be the first media buying agency to do so by …

With lot’s of recent changes and activity within Prebid.org, we wanted to make sure the community was updated with the current Prebid.org personnel. President: Tom Levesque recently left his role at Xandr and therefore stepped down as the Xandr board member and President of Prebid.org. Joe Garstka (Xandr) is now serving as President through the …

We had some great questions asked during our August 27th, 2020 Webinar on ‘How to Make Prebid the Supply Path Buyers Choose’.  Special thanks to our amazing panelists for providing the below answers! As a publisher, how do we keep up with A/B testing? Do you recommend an analytics provider? Steph – We use Data …

We had some great questions asked during our June 2nd, 2020 Webinar.  Answers can be found below! Is there a plan to integrate OMSDK with prebid SDK? If so, what is the timing? Yes, the intention is to support OMSDK signaling in Q3. Prebid SDK would still require the publisher to work with an ad …

Prebid is making it easier for you to adjust ad sizes based on the device’s screen width. Using the new size mapping feature, you can: For more information, see the example code here.

Prebid is making it easier for publishers to run deals in header bidding! Benefits: How to implement it? In order to enable deals for prebid, the ad ops setup are slightly different from the standard header bidding setup. Specifically: Note that the initial list of bidders that support deals are: Pubmatic, TripleLift, AppNexus, bRealTime. More …

Background Many publishers require their users load some of, or all of their pages securely via HTTPS. The main motivation for HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data. source. What does it mean that HTTPS has come to Prebid and all its adaptors? 1. …

Background Bidders may have different pricing deals with publishers, and the returned bid prices may or may not reflect what the publisher will truly receive in the end. For example, some bidders returned the bid prices in gross (before any fee is taken). This artificially sets that bidder’s bid (say $1.2) at an unfair advantage, …

What is post-bid? Post-bid allows a publisher’s mediated demand sources all compete in one auction based on price, after the ad server has picked the post-bid line item. In post-bid, the competition among your mediated demand sources compete AFTER your ad server has chosen the winning line item (vs. in header bidding, demand sources compete …

While helping publishers run header bidding, we hear the same questions asked many times: We’ve all heard anecdotally a webpage should not have more than 10 bidders’ bids, or the page should not wait for longer than 1 second before it sends the bids to the ad server. Are they true? Luckily, the publishers using …

The content on this page is from 2015 and is now obsolete. While implementing Prebid.js’ adaptors for different bidders, we’ve noticed not all bidders return exact price to the publisher’s page. Different bidders also have vastly different response latency. We hope the analysis here can help you make smart decisions when implementing header bidding. Bidder …

Why do header bidding cause latency? How to reduce it? Having seen almost all bidders’ header bidding API calls, we’ve observed the few problems listed below: Here’re a few screenshots of websites’ network calls after implemented header bidding. In a later section, there’s a screenshot showing how header bidding is accelerated by prebid.js. After prebid.js’s …

Let’s do the math: 1000 x 10 x 5 = 50,000 line items and creatives for header bidding! How to reduce the number of line items for header bidding? Prebid.js helps you use 1 set of line items for all bidders and all creatives. By removing the size and bidder dimension, the number of line …