Prebid
Media buyers don’t want to pay extra for publishers’ first-party data Amid the third-party cookie phase-out, media buyers tread cautiously regarding premiums for publisher-offered first-party data and contextual targeting. While some publishers demand $2 premiums, buyers fear overspending. Havas’ Holly Dunn stresses data privacy scrutiny. Epsilon advocates for value-based pricing. Not all see substantial CPM …
On March 5th, Prebid hosted “The State of Cookie Deprecation” webinar, aimed at providing market findings and outlining the future of digital advertising in a post-cookie world. The session brought together industry experts to share insights, strategies, and innovative solutions designed to navigate this change effectively. If you missed it, we have everything summarized in …
Ad tech’s take: early reactions to Google’s third-party cookie demise Ad tech vendors respond to Google’s third-party cookie phase-out, presenting varied perspectives. The Trade Desk anticipates minimal impact, emphasizing the majority of its ad impressions don’t rely on cookies. Unified ID 2.0 adoption among publishers sees a 30% increase in CPMs. Magnite supports Google’s Privacy …
Magnite’s CTV Spend Swelled By 20% In 2023 Magnite’s Q4 2022 revenue report shows CTV’s growing importance, accounting for nearly 40% of business, though CTV revenue itself dipped 2% YoY. Despite this, Magnite saw a 7% YoY increase in revenue to $187 million, with strong performance in DV+ and partnerships with major players like Roku …
On January 19th, Prebid hosted a webinar to conclude the year 2023 and share its plans for 2024. If you missed it, we have everything summarized in this article and you can access the recording here. Table of Contents Chairman’s Update Prebid’s chairman – Garrett McGrath – expressed his gratitude for Prebid’s fast and strong …
Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal The mobile game developers’ boycott against Unity revolves around their opposition to the company’s plan to implement installation-dependent fees starting on January 1, 2024. They argue that this decision, made without consulting the industry, poses a significant threat to developers, including …
The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, discusses the evolving landscape of video content and advertising. He emphasizes that all publishers, regardless of their size, should embrace video as it offers a powerful means of engaging audiences and …
On September 13th, Prebid announced the addition of Prebid Audio to the framework, opening new monetization opportunities for publishers and hoping to set the standards for the industry. Prebid, launched in 2015, is an open framework that makes header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. After 8 years, …
How Europe’s New Digital Privacy Act Will Change Big Tech Regulation The European Union’s (EU) Digital Services Act (DSA) recently came into effect, marking a significant development in tech privacy regulations. The DSA is regarded as one of the toughest sets of regulations globally and is distinct from the previous Digital Markets Act, which focused …
The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The ad industry’s focus on “curation” as a response to the prevalence of low-cost reach has gained momentum due to concerns over made-for-advertising sites (MFAs). The revelation of significant ad spending on MFAs triggered the need for more curated approaches to ad placements. GroupM, …