Prebid
Unity Boycott Begins as Devs Switch Off Ads to Force a Runtime Fee Reversal The mobile game developers’ boycott against Unity revolves around their opposition to the company’s plan to implement installation-dependent fees starting on January 1, 2024. They argue that this decision, made without consulting the industry, poses a significant threat to developers, including …
The “New Rules” of Video Stories and Advertising: Q&A with Connatix’s Anthony Gonsalves Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, discusses the evolving landscape of video content and advertising. He emphasizes that all publishers, regardless of their size, should embrace video as it offers a powerful means of engaging audiences and …
On September 13th, Prebid announced the addition of Prebid Audio to the framework, opening new monetization opportunities for publishers and hoping to set the standards for the industry. Prebid, launched in 2015, is an open framework that makes header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. After 8 years, …
How Europe’s New Digital Privacy Act Will Change Big Tech Regulation The European Union’s (EU) Digital Services Act (DSA) recently came into effect, marking a significant development in tech privacy regulations. The DSA is regarded as one of the toughest sets of regulations globally and is distinct from the previous Digital Markets Act, which focused …
The MFA Uproar Puts Curation of Programmatic Advertising in the spotlight The ad industry’s focus on “curation” as a response to the prevalence of low-cost reach has gained momentum due to concerns over made-for-advertising sites (MFAs). The revelation of significant ad spending on MFAs triggered the need for more curated approaches to ad placements. GroupM, …