Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, discusses the evolving landscape of video content and advertising. He emphasizes that all publishers, regardless of their size, should embrace video as it offers a powerful means of engaging audiences and building trust. Gonsalves highlights the importance of tailoring video content to specific platforms and the need for publishers to leverage social media to attract audiences.
Picnic, a UK-based ad marketplace, has secured an additional $1.25 million in funding to complement its Series A round, bringing the total to $4.25 million. The company aims to achieve profitability by reducing its burn rate to zero and becoming profitable by the next year. The funding round was led by FirstPartyCapital and included contributions from AperiamVentures, Gurman Hundal, global executive chairman and co-founder of MiQ, and Brian O’Kelley, co-founder and CEO of Scope3 and former CEO of AppNexus.
This opinion piece on AdExchanger covers how the ad tech industry can empower startups to succeed by addressing gaps in industry support, standardizing integration processes, and providing comprehensive educational resources. Creating an inclusive, efficient, and accessible ecosystem will allow startups to overcome obstacles and contribute to the future of advertising technology.