Magnite’s CTV Spend Swelled By 20% In 2023
Magnite’s Q4 2022 revenue report shows CTV’s growing importance, accounting for nearly 40% of business, though CTV revenue itself dipped 2% YoY. Despite this, Magnite saw a 7% YoY increase in revenue to $187 million, with strong performance in DV+ and partnerships with major players like Roku and Disney. The CEO expressed confidence in facing challenges like third-party cookie deprecation, citing integrations with alternative identity solutions and leveraging volume to maintain revenue levels amidst potential CPM declines.
AdOps professionals are integrating generative AI, like ChatGPT, into their workflows to boost productivity, automate tasks, and enhance communication with clients and colleagues. This adoption of AI tools is revolutionizing AdOps, enabling teams to focus on strategic thinking and revenue growth while evolving their roles to be more proactive and efficient.
32 media groups levy $2.3bn antitrust suit against Google over its adtech practices
A coalition of prominent European media organizations, including Krone, DPG Media, and TV2 Danmark A/S, files a $2.3 billion antitrust lawsuit against Google, alleging unfair harm to their publishing businesses due to Google’s dominant role in digital advertising. Google plans to vigorously defend itself, emphasizing collaboration with publishers and adaptation of advertising tools, while dismissing the lawsuit as “speculative and opportunistic.” This mirrors similar scrutiny Google faces in the US, with a trial scheduled for September, as the European media coalition seeks success in the Netherlands, known for favorable antitrust case outcomes, leading to a more than 2% dip in Google’s shares.
Amazon wants a bigger slice of the DSP ad tech market
Amazon is expanding its demand-side platform (DSP) beyond its ecosystem, encouraging advertisers to utilize it for programmatic ads across in-app and connected TV environments. Through partnerships with ad tech vendors and investments in enhancing capabilities, Amazon aims to attract more advertisers, secure premium inventory, and position itself as a dominant force in the programmatic ad space, competing with major DSPs like The Trade Desk and Google’s DV360.
Google Responds to the IAB Tech Lab’s Scathing Privacy Sandbox Report: “It’s Full of Inaccuracies”
Google disputes the IAB Tech Lab’s analysis of its Privacy Sandbox, clarifying that it’s not a direct replacement for third-party cookies, but aims to enhance user privacy while supporting digital advertising. Despite differences, Google is open to feedback and collaboration to address concerns and improve the Privacy Sandbox’s Topics APIs, reflecting ongoing industry dialogue amid the transition to privacy-focused advertising frameworks.