Prebid Pulse – Week of 1/27/2025
Article link: 2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers – AdMonsters Description: This article explores five key trends reshaping media publishing in 2025: video content …
Prebid Pulse – Week of 1/21/2025
T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) …
Prebid 2024 Year in Review: A Year of Progress and Impact
2024 was a pivotal year for Prebid, marked by technical advancements, expanded capabilities, and growing industry influence. Maintaining and enhancing a community of this scale is no small feat. It …
Webinar Recap: Prebid End of Year Recap & 2025 Preview
In a webinar held on January 14, 2025, Prebid‘s President Mike Racic and Chairman Garrett McGrath, outlined the organization’s achievements in 2024 and set forth a bold vision for 2025. …
Why It’s Time for Publishers to Embrace SaaS Solutions in AdTech
According to recent ANA research, publishers receive an average of just 36 cents for every dollar that enters DSPs and SSPs. This disparity highlights a critical issue within the digital …
Muki’s AdTech Diary – November
AI is not a silver bullet Like a lot of other nerds I know, I like playing games – video games, card games, board games, and sports games. I’m lucky …
Prebid Summit 2024: Individual Session Takeaways
The annual Prebid Summit brought together industry leaders, innovators, and stakeholders to discuss the evolving landscape of digital advertising. With a diverse range of sessions covering topics from the future …
Supporting cookies with alternatives: Google Privacy Sandbox [3/3]
We continue our series of blog posts reviewing a complex approach to alternatives to third-party cookie targeting. Initially, Privacy Sandbox intended to enhance privacy protection for Chrome users by deprecating …
Preparing For a Post-Google World in AdTech
In January of 2020, Google made the announcement that it would be fully deprecating third-party cookies in Chrome by 2022. That announcement was followed by multiple delays over the last …
A Publisher Discussion on Flooring Strategies
In preparation for a panel at the Prebid Summit on October 15, 2024, I asked our speakers to add notes to a prep document so I could direct my questions …
Muki’s AdTech Diary – October
A Do you have a test page? Q4 is ramping up, and so are the number of broken campaigns and creatives. “This should have been live last week” is the …
Prebid Summit 2024 Recap
Prebid Summit Recap – Shaping the Future of the Open Web The annual Prebid Summit has become a pivotal gathering for industry leaders, technologists, and publishers. The event reinforced the …
Prebid Summit: Future-Proofing the Open Web
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day …
The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s
Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem …
What to Expect at Prebid Summit 2024
Since its inception in 2017, Prebid has evolved significantly, expanding from a single .js product to a diverse suite of 12 offerings that cover every corner of programmatic advertising. Meanwhile, …
MFA Websites: 5 Ways They Fuel the Misinformation Ecosystem
With the newly released Google AI Overviews, misinformation on the internet seems to be at an all time high. Fueled by the unchecked proliferation of AI generated content, misinformation has …
How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue
Unlike the early days of digital advertising’s sustainability offerings, publishers no longer need to feel excluded from industry sustainability efforts. In today’s landscape, publishers have a variety of tools and …
Muki’s AdTech Diary – September
AMP was a good concept for the wrong problem Accelerated Mobile Pages, or short AMP, are standard, mainly developed by Google. The idea to reduce features and flexibility in order …
Prebid DOOH Webinar Recap
On September 12th, Prebid hosted the ‘Prebid Digital Out-of-Home’ webinar to introduce the newest addition to our product lineup: Prebid DOOH. After almost 2 years of development, Prebid DOOH is …
Prebid Pulse – Week of 9/16/24
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [2/3]
We continue the series of blog posts on alternatives to third-party cookies. This article is about a targeting method that has been around for a long time but was reborn …
Prebid Pulse – Week of 9/9/24
Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for …
Muki’s AdTech Diary – August
Ad Tech relationships status: complicated I believe advertising is necessary for any business, it works and it is a valid monetization strategy for a publisher. After that, it gets complicated. …
Prebid Pulse – Week of 9/2/24
Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [1/3]
In this series of blog posts, we will disclose the full-functional programmatic strategy for operating in a cookieless environment. Due to the latest news, this issue is no longer so …
Prebid Pulse – Week of 8/26/24
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their …
Where User Privacy Controls Meet An Evolving Advertising Landscape
As digital advertising faces a sea change due to heightened privacy concerns and regulations, explore how privacy-centric strategies are reshaping the industry. Discover how advertisers and publishers are adapting to …
Prebid Pulse – Week of 8/19/24
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages …
Prebid Pulse – Week of 8/12/24
What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even …
Prebid Pulse – Week of 8/5/24
Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal …
Muki’s AdTech Diary – July
Muki Seiler, chairman of the Prebid Documentation Committee, offers practical advice for vetting ad tech vendors, emphasizing the importance of clear change indicators in UIs, comprehensive documentation, individual user accounts, …
Stabbing in the Dark: Why Third-Party Cookies Can’t Save You in an Untargetable Ad Market
While Google’s recent decision regarding third-party cookies might seem like a reprieve for publishers, the reality is more nuanced. Google’s recent announcement might actually be the final nail in the …
Cannes Recap: Is AdTech Still Fun?
Ratko Vidakovic reflects on why some industry veterans feel ad tech isn’t as fun as it used to be, attributing it to economic challenges, regulatory pressures, and ongoing issues in …
The Future of Targeted Advertising: Overcoming the Addressability Gap
Reaching the right audience with targeted marketing messages has become a major hurdle for brands navigating the digital landscape. Gone are the days of relying solely on third-party cookies to …
From Cookies to Contextual: Pioneering New Pathways in Digital Advertising
The digital ad industry is moving away from cookies to AI-powered contextual targeting, focusing on content relevance instead of personal data. This shift enables privacy-compliant, scalable ad solutions while enhancing …
The Intersection of Identity and Innovation in the Connected TV Advertising Revolution
Arjun explores the transformative impact of Connected TV (CTV) on the advertising landscape, highlighting its rapid growth compared to linear TV, the evolution of identity solutions, and the role of …
Optimizing Ad Campaign Performance Toward Viewability
Optimizing ad campaign performance hinges on maximizing viewability, a key metric that measures whether ads are actually seen by users. Explore the challenges for both advertisers and publishers in achieving …
Insights into cookieless Chrome audience – Time of rebuilding
As third-party cookies phase out, digital advertising faces a 50% drop in monetization efficiency, with independent SSPs and DSPs struggling. Despite challenges, adaptation is crucial, and Relevant Digital is ready …
2023 Prebid Summit Wrap Up
Author: Adapex The inaugural summit was all about teamwork, using data smartly, getting real results, and building trust in advertising. Here’s the lowdown on what we learned: Publishers need to …
Campaign Optimizations Drive Publisher Revenue and Advertiser Success
Discover how campaign optimizations can drive revenue and success for both publishers and advertisers. By leveraging real-time data and targeted strategies, publishers can enhance ad performance, increase CPMs, and build …