Intro to Header Bidding
A video overview of header bidding.
Header bidding is a process that enables publishers to capture bids for ad units from demand sources that might otherwise have been missed. By implementing header bidding, a publisher can gather bids from multiple sources that will then compete directly with bids from the ad server. What this means is that header bidding can help you, as a publisher, make more money and improve your ad quality by making the auctions for your ad space more competitive and transparent.