• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
  • Documentation
  • Contact Us
  • Download Code
Prebid

Prebid

  • About
    • What is Prebid?
    • FAQ
    • Code of Conduct
    • Board of Directors
    • Contact
  • Membership
    • Why Join Prebid?
    • Pricing
    • Become a Member
    • Project Management Committees
    • Member Directory
  • Products
    • Overview
    • Supported Ad Formats
    • Prebidjs
    • Prebid Server
    • Prebid Mobile
    • SharedID
    • Managed Services
  • Events & Insights
    • Events
    • News
    • Blog
    • Videos
  • Login
  • Become a Member
  • About
    • What is Prebid?
    • FAQ
    • Code of Conduct
    • Board of Directors
    • Contact
  • Membership
    • Why Join Prebid?
    • Pricing
    • Become a Member
    • Project Management Committees
    • Member Directory
  • Products
    • Overview
    • Supported Ad Formats
    • Prebidjs
    • Prebid Server
    • Prebid Mobile
    • SharedID
    • Managed Services
  • Events & Insights
    • Events
    • News
    • Blog
    • Videos
  • Login
  • Become a Member
  • Doc Site
  • Log In
  • Download Code
  • Contact Us

Prebid.org Support for TCF v2.0

March 12, 2020 by mvanderpol

The IAB’s Transparency and Consent Framework (TCF) version 2.0 for enhanced support of GDPR is scheduled to take effect April 1, 2020. This is a major update from TCF version 1.1.

The key changes are:

  • More defined ‘purposes’.
  • More flexibility for the legal bases used by vendors.
  • Different in-page JavaScript API.

References

  • IAB Europe’s TCF v2.0 Homepage
  • TCF Policies
  • TCF v2.0 Consent String Format
  • Prebid Support for Enforcing TCF v2.0

Consult with your legal counsel before determining how to utilize Prebid features in support of your overall privacy approach.

The following is a summary of how various Prebid components will support TCF v2.0 and the estimated availability dates:

Prebid.js

Support for TCF2 is broken into several phases:

PhaseDescriptionEst. Availability
1DONE – Support a ‘deviceAccess’ flag. Publishers can parse the TCF string on their own and configure Prebid.js appropriately.Released with v3.12
2DONE – Update the [GDPR ConsentManagement module(https://docs.prebid.org/modules/consentManagement.html) to read TCF v2.0 strings and forward to bid adapters.Released with v3.12
3DONE – Support a ‘default GDPR scope’ flag to allow control over scenarios where the CMP doesn’t respond in time.Released with v3.13
4DONE – Add a new ‘GDPR Enforcement Module’ to support parsing TCF v2.0 strings and enforcing Device Access.Released with v3.14
5Update the GDPR ConsentManagement module to support parsing TCF v2.0 strings and enforcing Purposes 2 and 4Apr 30, 2020

Prebid Server

PhaseDescriptionEst. Availability
1DONE – Support parsing the TCF v2.0 string and enforcing Device Access.PBS-Go v0.105.0, PBS-Java v1.32
2Support parsing TCF v2.0 strings and enforcing Purposes 2, 4, 7 and Special Feature 1Apr 30, 2020

Prebid SDK

PhaseDescriptionEst. Availability
1DONE – Support the ‘deviceAccessConsent’ flag and passing TCF v2.0 strings to Prebid Server.SDK v1.5
Category: News

Become a Member

Join your ad tech industry peers and bring oversight, guidance and development capabilities to solve the industry’s common technical hurdles. Fill out the membership application or learn more about becoming a member, click below.

Join Now
  • About
    • What is Prebid?
    • FAQ
    • Board of Directors
    • Member Directory
  • Membership Benefits
    • Why Join
  • Products & Solutions
    • Overview
    • Supported Ad Formats
    • Prebidjs
    • Prebid Server
    • Prebid Mobile
    • SharedID
    • Managed Services
  • Knowledge Hub
    • Blog
    • News
    • Video Library
    • Webinars
  • Quick Links
    • Events
    • Github
    • Doc site
    • Download code
    • Code of Conduct
    • Bylaws

Sign up for our newsletter

  • Get in Touch
    • Contact Us
    • Become a Member

Connect with us on Social!

  • LinkedIn

276 5th Avenue
Suite 704, #756
New York, NY 10001

Crafted by the folks at We Are Volume

All demos, instructions, documentation and code included on the Prebid.org website are released under the Apache License

Copyright© 2023 Prebid.org | Privacy Policy

×

Sign up for our newsletter