Prebid.org Support for TCF v2.0 for Header Bidding

Prebid supports the IAB’s Transparency and Consent Framework (TCF) version 2.x. Prebid provides modules and features as a set of tools that may help publishers achieve compliance with the EU GDPR regulation.

The key changes from TCF 1.1 are:

More defined ‘purposes’.
More flexibility for the legal bases used by vendors.
Different in-page JavaScript API.

TCF 2.2 had no changes that affected Prebid.js.

References

Consult with your legal counsel before determining how to utilize Prebid features in support of your overall privacy approach.

The following is a summary of how various Prebid components will support TCF v2.0 and the estimated availability dates:

Prebid.js

Support for TCF2.x is broken into several phases:

Phase	Description	Est. Availability
1	DONE – Support a ‘deviceAccess’ flag. Publishers can parse the TCF string on their own and configure Prebid.js appropriately.	Released with v3.12
2	DONE – Update the [GDPR ConsentManagement module(https://docs.prebid.org/modules/consentManagement.html) to read TCF v2.0 strings and forward to bid adapters.	Released with v3.12
3	DONE – Support a ‘default GDPR scope’ flag to allow control over scenarios where the CMP doesn’t respond in time.	Released with v3.13
4	DONE – Add a new ‘GDPR Enforcement Module’ to support parsing TCF v2.0 strings and enforcing Device Access.	Released with v3.14
5	DONE – Update the GDPR ConsentManagement module to support parsing TCF v2.0 strings and enforcing Purposes 2 and 4	Apr 30, 2020

Prebid Server

Phase	Description	Est. Availability
1	DONE – Support parsing the TCF v2.0 string and enforcing Device Access.	PBS-Go v0.105.0, PBS-Java v1.32
2	DONE – Support parsing TCF v2.0 strings and enforcing Purposes 2, 4, 7 and Special Feature 1	Apr 30, 2020