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Membership entitles you to our on-going calender of virtual and in-person content for free, including webinars, thought leadership pieces, member only blog, slack channels, product road maps and in-person events including dinners, informal get-togethers and pre-bid only events like our annual summit.
Supporting cookies with alternatives: Google Privacy Sandbox [3/3]
We continue our series of blog posts reviewing a complex approach to alternatives to third-party cookie targeting. Initially, Privacy Sandbox intended to enhance privacy protection for Chrome users by deprecating third-party cookies. At the same time, user privacy in the digital advertising landscape is tricky to define, as hundreds of ad tech companies collect user …
Preparing For a Post-Google World in AdTech
In January of 2020, Google made the announcement that it would be fully deprecating third-party cookies in Chrome by 2022. That announcement was followed by multiple delays over the last four years. Google was even assuring everybody back in January that full deprecation was certainly going to happen in Q4 2024. In late July, however, …
Prebid Summit: Future-Proofing the Open Web
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day for the programmatic ecosystem, reinforcing the need to support common goals and entities—like Prebid—that help drive us forward collectively. Overarching Theme: More is Better While …
The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s
Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem to significantly impact how our industry tackles addressability in a privacy-first internet. That’s certainly how the industry is responding to it— with some players breathing …
MFA Websites: 5 Ways They Fuel the Misinformation Ecosystem
With the newly released Google AI Overviews, misinformation on the internet seems to be at an all time high. Fueled by the unchecked proliferation of AI generated content, misinformation has now become a pandemic, eroding trust from users. With the evolution of technology such as AIO, ChatGPT and Gemini, it’s imperative to fully understand the …
How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue
Unlike the early days of digital advertising’s sustainability offerings, publishers no longer need to feel excluded from industry sustainability efforts. In today’s landscape, publishers have a variety of tools and strategies in place to both become more efficient, and harbor a positive impact on the industry’s carbon footprint. One common concern is the impact of …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [2/3]
We continue the series of blog posts on alternatives to third-party cookies. This article is about a targeting method that has been around for a long time but was reborn and given new opportunities with the advancement of artificial intelligence (AI) and machine learning (ML) technologies — contextual targeting. Content-related (or contextual) targeting refers to …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [1/3]
In this series of blog posts, we will disclose the full-functional programmatic strategy for operating in a cookieless environment. Due to the latest news, this issue is no longer so critical, but it is still worth looking at alternatives. It’s a diversification of assets, and these technologies are increasing in usage and support by diverse …
Cannes Recap: Is AdTech Still Fun?
Ratko Vidakovic reflects on why some industry veterans feel ad tech isn’t as fun as it used to be, attributing it to economic challenges, regulatory pressures, and ongoing issues in the field. However, he argues that the industry’s current phase of transformation presents new opportunities and that the cyclical nature of the industry means that …
Prebid Digital Out of Home – Roadmap Webinar
Event Date: March 22, 2023 Digital Out Of Home is expected to see exponential growth from 2023-2028. Watch now to hear from our own DOOH task force on the future of what the DOOH framework looks like within the Prebid framework. We had a jam packed hour full of roadmap updates and a short Q&A …
The Release Of Professor Prebid
Today Prebid announced the release of Professor Prebid, an open source Chrome browser extension which allows for easy debugging and troubleshooting on publisher websites using Prebid.js and streamlines header bidding management. Professor Prebid provides an intuitive interface that detects when a web page has Prebid.js installed and offers an array of features to help publishers, …