Prebid.js

The Industry Standard Header Bidding Platform

Feature-rich, open source, and supported by hundreds of demand sources

Easy To Install

Simply download Prebid.js with the modules you want, add the code to your page and configure it. Getting started guides, a supportive community and managed services available for any stage.

Seamless
Demand

Leverage over 200 bidder adapters to connect to the partners you want to work with. Each partner maintains their own adapter, providing a superior approach to proprietary solutions.

Extensible
Functionality

Prebid’s modular architecture lets you add exactly the functionality you need. Whether it’s user identity, GDPR support, currency conversion or more. Prebid has you covered.

Key Insights

Prebid.js includes support for dozens of analytics providers. Get the performance information you need by including an existing analytics plugin, or build your own using the Analytics API.

How it Works

The ad server’s tag on page, bound by
a timer, can be paused.

Prebid.js retrieves the stored requests to determine which
bidders and parameters to use. It then calls the appropriate demand partners.

The Prebid.js library fetches bids and
creatives from various SSPs & exchanges.

Prebid.js passes information about those bids, including
price, to the ad server’s tag on page.

The ad server receives the information as query string
parameters and the line items target those bid parameters.

If the ad server decides Prebid wins, the ad server returns a signal
to Prebid.js telling the library to write the winning creative to the page.

Download
Prebid.js

The leading web based header bidding solution used by publishers worldwide.

Other Products

Prebid Server – open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Prebid Mobile – open-source library that provides an end-to-end header bidding solution for mobile app publishers.