Prebid.org, today announced that Mike Racic has joined as the President of the organization. Mike is joining from Fandom, where he managed the direct Global Programmatic and Data business. As part of his work with Fandom, Mike designed and delivered Fandom’s first party data strategy and product, preparing Fandom for a cookieless future as well as working across numerous partnerships and initiatives to further develop their programmatic and data business.
Mike brings a wealth of experience in strategy, product, data, programmatic, media buying/planning, analytics andresearch. Throughout his more than 20+ -year tenure in ad tech/publisher and agency he pioneered the strategy and implementation of numerous industry firsts inclusive of first party data, cookieless solutions and identity initiatives. He brings vast experience in working with cross functional teams to scale orgs and drive business outcomes.
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