Prebid is making it easier for publishers to run deals in header bidding!
- No development change is required to enable deals! If your pages are using the standard key-values, simply upgrade to the latest prebid.js to enable deals.
- Easy ad ops setup with a complete step by step guide. Setup deal line items in a few minutes.
How to implement it?
In order to enable deals for prebid, the ad ops setup are slightly different from the standard header bidding setup. Specifically:
- From the ad ops side, you’ll create separate orders and line items that target the deal ID key-values. These line items will be at different priorities than your standard header bidding line items. Follow the step by step Deals Ad Ops Guide to implement.
- From the dev side, if your page is using the standard prebid.js key-values, no change is required.
Note that the initial list of bidders that support deals are: Pubmatic, TripleLift, AppNexus, bRealTime. More bidder adaptors are implementing deals currently. If you’d like to check progress on a bidder, create a GitHub issue.