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Digital ad spend in North America is expected to reach $374 billion in 2025 and is projected to exceed half a trillion dollars by 2029. At the same time, US …

Article link: £13.6bn publisher adtech claim versus Google takes step forward Description: A £13.6bn legal claim against Google for allegedly rigging the online advertising market has been allowed to proceed …

Article link: Google March 2025 core update rolling out now Description: Google has released its first core update of 2025, the March 2025 core update, which will take up to …

Article link: 2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers – AdMonsters Description: This article explores five key trends reshaping media publishing in 2025: video content …

T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) …

Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to …

Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for …

 Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October …

How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their …

SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages …

What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even …

Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal …

The name of the game continues to be industry clean up and accountability.  GroupM is removing MFAs from its inclusion lists  GroupM, has taken a proactive step in standardizing the …