Prebid
Written by: Trish Manrique, Director of Marketing, Aditude When we talk about header bidding failures, we’re not discussing minor inconveniences or theoretical issues. We’re talking about real money walking out …
Written By: Joshua Koran 1. What just happened? On June 13, 2025, The UK’s Competition and Markets Authority (CMA) published two announcements that could reshape the future of the internet. …
Written By: Joshua Koran In today’s fragmented media landscape, advertisers face a daunting challenge: maximizing return on ad spend (ROAS) across an ever-expanding array of channels and devices. With budgets …
Written By: Joshua Koran 1. What just happened? Our first article (https://prebid.org/untangling-googles-anticompetitive-tying-what-the-ad-tech-ruling-means-for-rivals-in-the-digital-advertising-market) examined the April ruling against Google, which found it to have “willfully engaged in a series of anticompetitive …
Written By: Ratko Vidakovic AdProfs / Founder Ratko is best known as the founder of AdProfs, an independent research and analyst firm focused on the ad tech industry. His newsletter, …
Written by: Joshua Koran 1. What just happened? On April 17, 2025, U.S. District Judge Leonie Brinkema found “that Google has willfully engaged in a series of anticompetitive acts to …
Digital ad spend in North America is expected to reach $374 billion in 2025 and is projected to exceed half a trillion dollars by 2029. At the same time, US …
Article link: £13.6bn publisher adtech claim versus Google takes step forward Description: A £13.6bn legal claim against Google for allegedly rigging the online advertising market has been allowed to proceed …
Article link: Google March 2025 core update rolling out now Description: Google has released its first core update of 2025, the March 2025 core update, which will take up to …
Article link: 2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers – AdMonsters Description: This article explores five key trends reshaping media publishing in 2025: video content …
T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) …
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to …
Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for …
Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October …
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their …
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages …
What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even …
Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal …
The name of the game continues to be industry clean up and accountability. GroupM is removing MFAs from its inclusion lists GroupM, has taken a proactive step in standardizing the …
