Prebid Pulse – Week of 1/27/2025
Article link: 2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers – AdMonsters Description: This article explores five key trends reshaping media publishing in 2025: video content …
Prebid Pulse – Week of 1/21/2025
T‑Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers T-Mobile has announced plans to acquire Vistar Media, a leader in digital-out-of-home (DOOH) …
Prebid Pulse – Week of 9/16/24
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch” PubMatic revised its 2024 revenue projections, citing a $5 million shortfall due to Google DV360 shifting to …
Prebid Pulse – Week of 9/9/24
Exclusive: Aditude Acquires Hashtag Labs Aditude has acquired Hashtag Labs, merging two ad tech firms that support publisher monetization. The deal, which closed on August 16, reflects publishers’ need for …
Prebid Pulse – Week of 9/2/24
Don’t Sleep On Maryland’s Strict New Data Privacy Law Since 2018, 19 US states, including Maryland, have enacted comprehensive data privacy laws. Maryland’s Online Data Privacy Act (MODPA), effective October …
Prebid Pulse – Week of 8/26/24
How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain As third-party cookies phase out, sell-side curation is emerging as a key trend in ad tech. SSPs are now leveraging their …
Prebid Pulse – Week of 8/19/24
SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access Magnite and PubMatic, two major supply-side platforms (SSPs), are introducing new fees for publishers participating in programs like auction packages …
Prebid Pulse – Week of 8/12/24
What’s next for Google after federal judge’s monopolization ruling? A federal judge ruled that Google monopolized search through illegal deals, raising questions about potential consequences, including business overhauls or even …
Prebid Pulse – Week of 8/5/24
Outbrain confirms Teads purchase in a $1 billion deal Outbrain has confirmed its acquisition of Teads for just over $1 billion, marking a significant merger in ad tech. The deal …
Prebid Pulse – Week Of 8/28/23
The name of the game continues to be industry clean up and accountability. GroupM is removing MFAs from its inclusion lists GroupM, has taken a proactive step in standardizing the …