Prebid
The name of the game continues to be industry clean up and accountability. GroupM is removing MFAs from its inclusion lists GroupM, has taken a proactive step in standardizing the industry definition for made-for-advertising sites (MFAs) by implementing its own vetting process. It claims to be the first media buying agency to do so by …
We’re extremely excited to announce we have released Prebid 7! Prebid.js 7, like other major versions, is a collection of “breaking” changes where the publisher and module maintainers should check the release notes for any behavior changes or new configuration requirements before upgrading. Like other past major versions, we’ll continue to release bug fixes and …
Today Prebid announced the release of Professor Prebid, an open source Chrome browser extension which allows for easy debugging and troubleshooting on publisher websites using Prebid.js and streamlines header bidding management. Professor Prebid provides an intuitive interface that detects when a web page has Prebid.js installed and offers an array of features to help publishers, …
Prebid.org, today announced that Mike Racic has joined as the President of the organization. Mike is joining from Fandom, where he managed the direct Global Programmatic and Data business. As part of his work with Fandom, Mike designed and delivered Fandom’s first party data strategy and product, preparing Fandom for a cookieless future as well …
Today we’re pleased to welcome Linda Payson, Vice President of Product at MediaVine, and Stephanie Layser, Vice President of Data, Identity and Ad Tech Products & Platforms at News Corp to our board. With the addition of two seasoned ad tech leaders, we have a total of 11 board members who will help Prebid guide …
It is our pleasure to announce the upcoming release of Prebid 6.0. Prebid 6.0 is an exciting release for Prebid.js — it will remove IE11 browser test requirements from the project allowing the use of the latest and greatest technologies. The expected release date of 6.0 is October 27th, 2021. This release is important because …
With lot’s of recent changes and activity within Prebid.org, we wanted to make sure the community was updated with the current Prebid.org personnel. President: Tom Levesque recently left his role at Xandr and therefore stepped down as the Xandr board member and President of Prebid.org. Joe Garstka (Xandr) is now serving as President through the …
We’re excited to announce the release of Prebid 5.0! This milestone is all about improving information in the bid stream. We’ve recently incorporated the work of the taxonomy working group and their collaboration with IAB Tech Lab’s seller defined audiences project and re-specified how first party data will be passed in the bid stream. In …
Prebid.org has hit the 100 member milestone! Within the last four years, the organization has seen tremendous growth and adoption, 154% increase in membership in the last year alone to be exact. Our member companies are what make the Prebid organization what it is today. The support and commitment from member companies is what helps shape …
InMobi Joins Prebid Bringing Deep In-App Expertise to Accelerate Collaborative Mobile Initiatives. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. Read the full press release here.
Be sure to check out our February Newsletter as we look ahead at 2021 and discuss what’s new at Prebid.org. Prebid February Newsletter
Be sure to check out our December Newsletter as we look back at 2020 and some of the major milestones that the Prebid community has accomplished. Prebid December Newsletter
The Prebid community is proud to announce that the Prebid.js Real-Time Data infrastructure is out of beta. This infrastructure allows vendors to build modules that connect a data source in advance of (or alongside) the Prebid auction. This data can be provided to bidders in the auction and/or the publisher’s ad server. How does it …
Prebid.org today announced the general availability of a community-owned, open source identifier that includes both first- and third-party components. SharedID links Epsilon’s industry-leading, first-party PubCommon ID with the sharedid.org third-party ID to provide a more complete identity solution suite for programmatic advertising. Read the full press release.
Check out the first ever Prebid Newsletter! If you wish to receive newsletters via email, you can sign up to receive updates on the Prebid website. Prebid October Newsletter
We had some great questions asked during our August 27th, 2020 Webinar on ‘How to Make Prebid the Supply Path Buyers Choose’. Special thanks to our amazing panelists for providing the below answers! As a publisher, how do we keep up with A/B testing? Do you recommend an analytics provider? Steph – We use Data …
In just three years, Prebid.org has seen tremendous growth in user adoption, membership and product scope. We are proud to share milestones such as reaching over 20,000 live implementations, 650 engineering contributors, 250 approved bid adapters, 13 user ID modules, the creation of the buyer membership tier and new task forces for identity, CTV/OTT and …
We’re excited to announce the release of Prebid.js 4.0! Version 4.0 includes some important updates related to TCF 2.0 and a number of housekeeping items. You can find a bulleted summary of features included in this release on the Github release page. Here are the details of included features. Moving Towards Standardization Parameter LocationsBeginning now, rather …
We had some great questions asked during our June 2nd, 2020 Webinar. Answers can be found below! Is there a plan to integrate OMSDK with prebid SDK? If so, what is the timing? Yes, the intention is to support OMSDK signaling in Q3. Prebid SDK would still require the publisher to work with an ad …