Setupad

Setupad empowers publishers to seamlessly transition from a reseller model to direct monetization, customized and stored on Setupad’s cloud ad server. Through our no-code self-serve platform for Prebid.js and Prebid Server, you can easily bring SSP relationships in-house and leverage real-time analytics to maximize revenue – without writing a single line of code.

Setupad offers header bidding integrations for desktop, mobile, and video, including solutions for enterprise publishers.

With our technology, you get:

• An automated 40-minute initialization process that seamlessly synchronizes ad units and settings between the Prebid Panel and Google Ad Manager (GAM).
• A frictionless reseller-to-direct transition, allowing you to easily bring SSP relationships in-house, add your own demand partners, and manage configurations on the fly via a no-code Prebid Panel.
• Server-to-server (S2S) connections, including Prebid server-side, Google’s Open Bidding (OB), and Amazon’s Transparent Ad Marketplace (TAM), for even greater yield and bid density without compromising the website’s speed.
• Automated GAM synchronization, ensuring seamless operations and optimization between programmatic and direct deals without manual configuration errors.
• A smart ad refresh algorithm that takes into account user behavior and viewability to maximize profit.
• Real-time Bid Analytics, reporting, and actionable insights to monitor live auction dynamics, spot anomalies as they happen, and ensure premium ad quality.
• Effective real-time targeting and cookieless readiness, utilizing built-in first-party ID solutions alongside optimal demand partner selection.
• Instant bulk management for your own demand partners, allowing you to add SSPs, adjust timeouts, and edit floors on the fly via a no-code Prebid Panel.

Contact contact@setupad.com for more information.