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Membership entitles you to our on-going calender of virtual and in-person content for free, including webinars, thought leadership pieces, member only blog, slack channels, product road maps and in-person events including dinners, informal get-togethers and pre-bid only events like our annual summit.
Prebid Summit 2024: Individual Session Takeaways
The annual Prebid Summit brought together industry leaders, innovators, and stakeholders to discuss the evolving landscape of digital advertising. With a diverse range of sessions covering topics from the future …
Supporting cookies with alternatives: Google Privacy Sandbox [3/3]
We continue our series of blog posts reviewing a complex approach to alternatives to third-party cookie targeting. Initially, Privacy Sandbox intended to enhance privacy protection for Chrome users by deprecating …
Preparing For a Post-Google World in AdTech
In January of 2020, Google made the announcement that it would be fully deprecating third-party cookies in Chrome by 2022. That announcement was followed by multiple delays over the last …
Prebid Summit: Future-Proofing the Open Web
After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day …
The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s
Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem …
MFA Websites: 5 Ways They Fuel the Misinformation Ecosystem
With the newly released Google AI Overviews, misinformation on the internet seems to be at an all time high. Fueled by the unchecked proliferation of AI generated content, misinformation has …
How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue
Unlike the early days of digital advertising’s sustainability offerings, publishers no longer need to feel excluded from industry sustainability efforts. In today’s landscape, publishers have a variety of tools and …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [2/3]
We continue the series of blog posts on alternatives to third-party cookies. This article is about a targeting method that has been around for a long time but was reborn …
Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [1/3]
In this series of blog posts, we will disclose the full-functional programmatic strategy for operating in a cookieless environment. Due to the latest news, this issue is no longer so …
Cannes Recap: Is AdTech Still Fun?
Ratko Vidakovic reflects on why some industry veterans feel ad tech isn’t as fun as it used to be, attributing it to economic challenges, regulatory pressures, and ongoing issues in …
Prebid Digital Out of Home – Roadmap Webinar
Event Date: March 22, 2023 Digital Out Of Home is expected to see exponential growth from 2023-2028. Watch now to hear from our own DOOH task force on the future …