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Join your ad tech industry peers and bring oversight, guidance and development capabilities to solve the industry’s common technical hurdles. Fill out the membership application or learn more about becoming a member, click below

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Preview Our Exclusive Content

Membership entitles you to our on-going calender of virtual and in-person content for free, including webinars, thought leadership pieces, member only blog, slack channels, product road maps and in-person events including dinners, informal get-togethers and pre-bid only events like our annual summit.

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Prebid Summit 2024: Individual Session Takeaways

The annual Prebid Summit brought together industry leaders, innovators, and stakeholders to discuss the evolving landscape of digital advertising. With a diverse range of sessions covering topics from the future …

Learn MorePrebid Summit 2024: Individual Session Takeaways
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Supporting cookies with alternatives: Google Privacy Sandbox [3/3]

We continue our series of blog posts reviewing a complex approach to alternatives to third-party cookie targeting. Initially, Privacy Sandbox intended to enhance privacy protection for Chrome users by deprecating …

Learn MoreSupporting cookies with alternatives: Google Privacy Sandbox [3/3]
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Preparing For a Post-Google World in AdTech

In January of 2020, Google made the announcement that it would be fully deprecating third-party cookies in Chrome by 2022. That announcement was followed by multiple delays over the last …

Learn MorePreparing For a Post-Google World in AdTech
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Prebid Summit: Future-Proofing the Open Web

After a full day at the Prebid Summit, industry leaders sparked rich discussions about the challenges we face, the new ideas emerging, and the opportunities ahead. It was a productive day …

Learn MorePrebid Summit: Future-Proofing the Open Web
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The Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s

Beyond the Sandbox: How Digital Advertising Can Recoup Signal Loss in a Privacy-by-Default Internet After many delays, Google has ultimately nixed its plan to phase-out third-party cookies. This would seem …

Learn MoreThe Future of Identity: Why Google’s Next Move Isn’t As Mission-Critical as Independent AdTech’s
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MFA Websites: 5 Ways They Fuel the Misinformation Ecosystem

With the newly released Google AI Overviews, misinformation on the internet seems to be at an all time high. Fueled by the unchecked proliferation of AI generated content, misinformation has …

Learn MoreMFA Websites: 5 Ways They Fuel the Misinformation Ecosystem
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How Publishers Can Become More Efficient and Sustainable Without Reducing Revenue

Unlike the early days of digital advertising’s sustainability offerings, publishers no longer need to feel excluded from industry sustainability efforts. In today’s landscape, publishers have a variety of tools and …

Learn MoreHow Publishers Can Become More Efficient and Sustainable Without Reducing Revenue
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Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [2/3]

We continue the series of blog posts on alternatives to third-party cookies. This article is about a targeting method that has been around for a long time but was reborn …

Learn MoreDeath of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [2/3]
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Death of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [1/3]

In this series of blog posts, we will disclose the full-functional programmatic strategy for operating in a cookieless environment. Due to the latest news, this issue is no longer so …

Learn MoreDeath of the Cookie, Exploring Alternatives: IDs, SDA, 1P data [1/3]
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Letter to the CMA – July 2024

Learn MoreLetter to the CMA – July 2024
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Cannes Recap: Is AdTech Still Fun?

Ratko Vidakovic reflects on why some industry veterans feel ad tech isn’t as fun as it used to be, attributing it to economic challenges, regulatory pressures, and ongoing issues in …

Learn MoreCannes Recap: Is AdTech Still Fun?
WebinarMembers Only

Prebid Digital Out of Home – Roadmap Webinar

Event Date: March 22, 2023 Digital Out Of Home is expected to see exponential growth from 2023-2028. Watch now to hear from our own DOOH task force on the future …

Learn MorePrebid Digital Out of Home – Roadmap Webinar

Become a Member

Join your ad tech industry peers and bring oversight, guidance and development capabilities to solve the industry’s common technical hurdles. Fill out the membership application or learn more about becoming a member, click below.

Join Now
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