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Prebid

Prebid

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Supported Ad Formats

Prebid isn’t just for banner ads on the web. Publishers, mobile app developers, and even TV programmers and distributors are using Prebid to boost their programmatic advertising revenue.

Prebid Works Everywhere

Prebid is a global solution, used by thousands of publishers globally

In Every Region

Across Channels

Ad Formats

Prebid works everywhere

Prebid isn’t just for banner ads on the web. Publishers, mobile app developers, and even TV programmers and distributors are using Prebid to boost their programmatic advertising revenue.

Display

Display (banner) ads are supported by Prebid.js and Prebid Mobile. The IAB has created a set of standards for the different types of display ads.

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Native

A native ad is made up of assets such as a title, description, image URL, that are plugged into a publisher-defined HTML template.

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Outstream/Instream

Instream ads are for short-form video content within a player generally has simple video ad requirements, where ‘Outstream’ ads are packaged with a separate player, or the publisher provides a special player for them.

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AMP

The AMP Project speeds up web pages on mobile devices, but also restricts header bidding wrappers like Prebid.js. Instead, AMP supports a method of header bidding called Real Time Configuration(RTC), which is implemented by Prebid Server.

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Mobile

Prebid Mobile is an open-source library that provides an end-to-end header bidding solution for mobile app publishers.

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CTV/OTT

Connected TV and ‘Over-The-Top’ video ads are for long-form video content. They have stronger requirements for ad-podding and category exclusion.

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Supported formats and channels

The Prebid product suite supports a wide variety of ad formats and channels. Prebid also supports multi-format auctions — ad units that run multiple media types, such as display and native.

Display Native Outstream Video Instream Video
Web
Accelerated Mobile Pages (AMP)
Mobile Applications In
Development
Connected TV / OTT N/A N/A N/A
Web
Display
Native
Outstream Video
Instream Video
Accelerated Mobile Pages (AMP)
Display
Native
Outstream Video
Instream Video
Mobile Applications
Display
Native
Outstream Video
Instream VideoIn
Development
Connected TV / OTT
DisplayN/A
NativeN/A
Outstream VideoN/A
Instream Video

Explore the Prebid Product Suite

A free and open source suite of products designed to enable publishers to
implement header bidding on their websites and from within their apps.

Prebid.js

The leading web based header
bidding solution used by
publishers worldwide

Learn more

Prebid Server

Moving Prebid and Header
Bidding to the cloud for
efficiency, scale and performance

Learn more

Prebid Mobile

Lightweight SDK enabling app
publishers to move beyond
the waterfall

Learn more

Become a Member

Join your ad tech industry peers and bring oversight, guidance and development capabilities to solve the industry’s common technical hurdles. Fill out the membership application or learn more about becoming a member, click below.

Join Now
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All demos, instructions, documentation and code included on the Prebid.org website are released under the Apache License

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