Traffective is a yield management platform for publishers that simplifies the programmatic advertising process. Traffective provides a holistic solution for publishers that combines privacy-compliant ad monetization with advanced yield management services. This means that not only does Traffective help publishers maximize their revenue through programmatic advertising, but it also ensures compliance with data protection regulations, such as GDPR.
It offers a fully integrated suite of products, from its CMP, Header Bidding, Private Marketplace Deals to its ad server where Publisher could run their own campaigns, allowing for seamless communication between each component. This level of integration results in more efficient and effective ad monetization and yield optimization for publishers.
Finally, Traffective also offers exceptional customer service, with dedicated account managers and support staff available to assist publishers every step of the way. It helps publishers to focus on their core business: creating engaging content.
With Traffective, publishers can lean back and let the platform optimize their revenue and improve the overall user experience on their website.