To join Prebid, please visit our Membership page to read more about the benefits of membership and to see the various membership categories, tiers and pricing. Please also review Prebid’s code of conduct, which all members are expected to follow. Once you have made the decision to join, please complete and sign an online application form here. On the form, you will need to indicate the membership category and revenue tier to which you are applying. Revenue numbers are self-reported, and based on your company’s total annual global revenue. If you are applying to the Fellowship tier, please complete an application here.
No, use of Prebid products downloaded from an open source repository is free. If you want help running Prebid, a number of members offer managed services for a fee.
If you want to become a member of Prebid.org, fees vary by membership category and revenue tier. You can see the full pricing details here. For revenue, we rely on applicants to use the honor system when self-reporting their company’s total annual global revenue. Any company found to be reporting false numbers will have the option of re-joining at the correct revenue tier, or having their membership revoked.
Header bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instead of offering impressions to one partner at a time, header bidding lets all partners bid simultaneously. With header bidding, publishers can also receive bids that may be unavailable through their primary ad server.
Prebid.js launched in 2015 to make header bidding easy for publishers by bringing conformity and simplicity to the header bidding process. By creating a simple, open tech layer upon which companies could add their code to a standard but optimized foundation, Prebid.js made it easier to implement header bidding, and offered the largest repository of working adapters.