Prebid.org to Serve as Operator of Unified ID 2.0

Prebid.org will operate the Unified ID 2.0 technical infrastructure, which includes operating hardware and software, as well as administering and monitoring the key components of the service.  Unified ID 2.0 is a next generation identity solution that is an open-source digital framework, and it is the result of broad collaboration among publishers, buyers and technology providers across the industry. Read the full press release.