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Prebid Launches Publisher-Controlled Universal Identifier

Prebid Launches Publisher-Controlled Universal Identifier

Prebid.org today announced the general availability of a community-owned, open source identifier that includes both first- and third-party components. SharedID links Epsilon’s industry-leading, first-party PubCommon ID with the sharedid.org third-party ID to provide a more complete identity solution suite for programmatic advertising. Read the full press release.

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