Prebid is making it easier for publishers to run deals in header bidding!
No development change is required to enable deals! If your pages are using the standard key-values, simply upgrade to the latest prebid.js to enable deals.
Easy ad ops setup with a complete step by step guide. Setup deal line items in a few minutes.
How to implement it?
In order to enable deals for prebid, the ad ops setup are slightly different from the standard header bidding setup. Specifically:
From the ad ops side, you’ll create separate orders and line items that target the deal ID key-values. These line items will be at different priorities than your standard header bidding line items. Follow the step by step Deals Ad Ops Guide to implement.
From the dev side, if your page is using the standard prebid.js key-values, no change is required.
Note that the initial list of bidders that support deals are: Pubmatic, TripleLift, AppNexus, bRealTime. More bidder adaptors are implementing deals currently. If you’d like to check progress on a bidder, create a GitHub issue.