skip to Main Content

HTTPS proof comes to Prebid and all its adaptors

Background Many publishers require their users load some of, or all of their pages securely via HTTPS. The main motivation for HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data. source.…

Read more

New Adaptors TripleLift, NginAd

New adapter for NginAd - how to add var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'nginad', params: { pzoneid: '7', // <String> PublisherAdZoneID nginadDomain: "server.nginad.com" // the domain where you installed NginAd }…

Read more

New Adaptors Adform, bRealTime, Springserve

How to add bidder Adform: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'adform', params: { adxDomain: 'adx.adform.net', //optional mid: 74042 } }] }]; How to add bidder BRealTime: var adUnits = [{ code:…

Read more

Adjust Bid Price for Gross/Net Now Supported

Background Bidders may have different pricing deals with publishers, and the returned bid prices may or may not reflect what the publisher will truly receive in the end. For example, some bidders returned the bid prices in gross (before any…

Read more

New Adaptors AOL, Pulsepoint, IndexExchange

How to add bidder AOL: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'aol', params: { placement: 'TO ADD', //String placement network: 'TO ADD' //String network, //optional params sizeId : 123, //Number alias :…

Read more

Analytics for Prebid.js Coming Soon!

Are my header bidding demand partners generating more revenue for me? If not, is it because of latency or is it due to low bid CPM? How about discrepancy? Prebid.js is launching its Analytics Platform to help you better manage…

Read more

What is post-bid?

What is post-bid? Post-bid allows a publisher’s mediated demand sources all compete in one auction based on price, after the ad server has picked the post-bid line item. In post-bid, the competition among your mediated demand sources compete AFTER your…

Read more

How many bidders should I work with?

While helping publishers run header bidding, we hear the same questions asked many times: How many bidders should I work with? How can I maximize revenue while maintaining a good user experience? We’ve all heard anecdotally a webpage should not…

Read more

Bidder Analysis on price and latency

The content on this page is from 2015 and is now obsolete. While implementing Prebid.js’ adaptors for different bidders, we’ve noticed not all bidders return exact price to the publisher’s page. Different bidders also have vastly different response latency. We…

Read more

How to reduce latency of header bidding

Why do header bidding cause latency? How to reduce it? Having seen almost all bidders’ header bidding API calls, we’ve observed the few problems listed below: Many bidders can NOT load their Javascript library asynchronously. Publishers make more money if…

Read more
Back To Top