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Enable Deals in Prebid

Prebid is making it easier for publishers to run deals in header bidding! Benefits: No development change is required to enable deals! If your pages are using the standard key-values, simply upgrade to the latest prebid.js to enable deals. Easy…

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New Adaptors Sonobi, Brightcom, Adequant

New adapter for Sonobi - how to add: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'sonobi', // New format params: { ad_unit: 'PER SLOT' // <String> ad unit code } }, { bidder:…

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New Adaptors TripleLift, NginAd

New adapter for NginAd - how to add var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'nginad', params: { pzoneid: '7', // <String> PublisherAdZoneID nginadDomain: "server.nginad.com" // the domain where you installed NginAd }…

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HTTPS proof comes to Prebid and all its adaptors

Background Many publishers require their users load some of, or all of their pages securely via HTTPS. The main motivation for HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data. source.…

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New Adaptors Adform, bRealTime, Springserve

How to add bidder Adform: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'adform', params: { adxDomain: 'adx.adform.net', //optional mid: 74042 } }] }]; How to add bidder BRealTime: var adUnits = [{ code:…

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New Adaptors AOL, Pulsepoint, IndexExchange

How to add bidder AOL: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'aol', params: { placement: 'TO ADD', //String placement network: 'TO ADD' //String network, //optional params sizeId : 123, //Number alias :…

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Adjust Bid Price for Gross/Net Now Supported

Background Bidders may have different pricing deals with publishers, and the returned bid prices may or may not reflect what the publisher will truly receive in the end. For example, some bidders returned the bid prices in gross (before any…

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Analytics for Prebid.js Coming Soon!

Are my header bidding demand partners generating more revenue for me? If not, is it because of latency or is it due to low bid CPM? How about discrepancy? Prebid.js is launching its Analytics Platform to help you better manage…

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What is post-bid?

What is post-bid? Post-bid allows a publisher’s mediated demand sources all compete in one auction based on price, after the ad server has picked the post-bid line item. In post-bid, the competition among your mediated demand sources compete AFTER your…

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