We’re pleased to announce the release of Prebid.js 1.0! Download it or build it from master! As a publisher, you can look forward to the following improvements when adopting Prebid.js 1.0: Universal ad unit type support for native, video, and…
Prebid 1.0 - here at last It’s been a long time since we first released Prebid.js; so long, in fact, that people have questioned why were are still a pre 1.0 library. While I’d like to think it’s because we…
This week, we’re pleased to announce the formation of Prebid.org: an independent organization dedicated to open source tools that drive publisher monetization. We sat down with Michael Richardson to answer a few questions about why Prebid.org is being launched as…
Last week, the prebid-mobile-android and prebid-mobile-ios repositories were open-sourced under the Prebid GitHub project. The addition of these libraries marks another milestone for Prebid, representing its first formal steps towards providing an end-to-end open-source header bidding solution for mobile app…
(This post first appeared on the AppNexus Product Blog.) Late last year, Prebid.js took an important first step beyond traditional display advertising formats with a release of formal support for instream video. Today, Prebid.js is doubling down on its focus…
Prebid is making it easier for you to adjust ad sizes based on the device’s screen width. Using the new size mapping feature, you can: Change ad sizes depending on the user’s screen size Use declarative syntax during ad unit…
The Beginning About a year ago, the publisher engineering team at AppNexus began noticing a common problem with some of our forward-looking publishers: many of their websites were taking a long time to load. Since all the pages were written…
Prebid is making it easier for publishers to run deals in header bidding! Benefits: No development change is required to enable deals! If your pages are using the standard key-values, simply upgrade to the latest prebid.js to enable deals. Easy…
New adapter for Sonobi - how to add: var adUnits = [{ code: '/9968336/header-bid-tag-0', sizes: [[300, 250], [300, 600]], bids: [{ bidder: 'sonobi', // New format params: { ad_unit: 'PER SLOT' // <String> ad unit code } }, { bidder:…
Background Since we introduced Prebid.js 8 months ago with only 4 adaptors, more than 15 SSPs have started contributing and maintaining their adaptors through GitHub. The number of demand adaptors Prebid.js supports has now grown to 17! (more are coming)…