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Prebid.org Support for TCF v2.0

The IAB’s Transparency and Consent Framework (TCF) version 2.0 for enhanced support of GDPR is scheduled to take effect April 1, 2020. This is a major update from TCF version 1.1. The key changes are: More defined ‘purposes’. More flexibility…

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Prebid.js 2.43.0 supports CCPA/US Privacy

Prebid.js 2.43.0 includes a new consent management module for supporting the California Consumer Privacy Act (CCPA). The IAB has generalized CCPA support to cover future regulations, referring to the feature as “US Privacy.” The module works with supported Consent Management…

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4 Ideas from the Barcelona Prebid Summit

(Originally posted on Marfeel’s site, slightly edited for clarity.) As Mobile World Congress has brought the digital publishing world to us this week, we welcomed our industry partner Prebid.org to the Marfeel’s offices to host their third ever Prebid Leadership…

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Prebid.js 2.0 Released

Prebid.js 2.0 is a minor major release Compared to Prebid.js 1.0, the 2.0 release will be a non-event for most sites. The Prebid.js team has adopted a policy of incrementing the major version number whenever there’s a ‘breaking change’ –…

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Prebid.org Website Updated

Highlights: Prebid.org is more than Prebid.js: Prebid.js is likely to remain our most important product, but the new website has placed Prebid SDK and Prebid Server on equal footing with it – all products are in their own areas now.…

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