Principles for Header Bidding

The Prebid project uses the following principles to guide how we develop Prebid.js, Prebid Server, and any future sub-projects.

Collaborative

Foster a community of contribution.

Open and Transparent

No black-box auction dynamics, bid biasing or hidden fees.

Agnostic

No adapter preferencing or inherent reliance on adservers

Performant

Don’t kill the page!