Project Principles uses the following principles to guide how we develop Prebid.js, Prebid Server, Prebid Mobile, and any future sub-projects:

  • Collaborative: Foster a community of contribution

  • Open and Transparent: No black-box auction dynamics, bid biasing or hidden fees

  • Agnostic: No adapter preferencing or inherent reliance on ad servers

  • Performant: Don’t kill the page!

Further Reading