Prebid Mobile Guide to European Ad Inventory and Providing Notice, Transparency and Choice

Framework APIs

Prebid Mobile provides two APIs for app publishers to use the Framework. These APIs allow you to:

  • Define whether European privacy regulations should apply
  • Set the IAB Europe (IAB) consent string

This information will be persisted by Prebid Mobile and will be added to each ad call. Publishers/Consent Management Platforms (CMPs) are free to store these values in an NSUserDefaults/SharedPreferences interface (as defined by Mobile In-App CMP API v1.0: Transparency & Consent Framework) instead of passing them via the new APIs, and Prebid Mobile will read the values as a fallback.

Publishers are responsible for providing notice, transparency and choice and collecting consent from their users in accordance with the Framework policies, either using their own CMP or working with a vendor.

All vendor SDKs (including mediation SDKs) are responsible for looking up approved vendor and consent information on their own.