Step by Step Line Item Setup for MoPub
- Step by Step Line Item Setup for MoPub
This page describes step by step how to set up Prebid Mobile line items for MoPub.
Step 1. Add a line item
- Set the Type & Priority to Non-guaranteed and 12, respectively, so the line item will compete with all other demand
- Set the Rate to the price you want to target, for example $0.50, in the screenshot below
- In the Advanced Targeting section, in Keywords target hb_pb:0.50
For each level of pricing granularity you need, you will have to set up one line item/creative pair.
Line items must be set up to target custom keywords that include bid price information. The bid price keywords tell you how much the buyer bid on the impression.
Step 2. Add creatives to your line item
Banner creatives must be HTML banners with the Format set to Banner that include the code shown below.
The hb_cache_id variable stands for the cache id that will load the ad markup from the bid from Prebid Cache. Within each line item, for each ad unit size there should be one creative with this content.
Step 3. Duplicate line items
Duplicate your line items according to your price granularity setting.