Prebid Universal Creative Overview

The Prebid Universal Creative makes it easier for publishers to configure Prebid in their ad server. The Prebid Universal Creative provides a single creative configuration that can be used across many formats, platforms, devices, and ad servers.

Where to Use Prebid Universal Creative

The Prebid Universal Creative supports the following formats:

  • Banner
  • Outstream video
  • SafeFrame/Non-SafeFrame

The Prebid Universal Creative supports the following channels:

  • Web/mobile web
  • Mobile app
  • AMP pages

How to Implement

DFP

AMP

Mobile App

AppNexus Publisher Adserver

Other