Prebid.js Analytics

There are several analytics adapter plugins available to track header bidding performance for your site.

Analytics Adapter Cost Contact
Adagio Contact vendor Website
Assertive Yield (contact for adapter) Free to try (Large accounts $0.002 CPM or sampled < 10mm/m imp.) Website
Finteza Analytics Contact vendor Website
Google Analytics Free up to a certain volume. See terms Website
Kargo Analytics Contact vendor Website
Livewrapped Analytics Contact vendor Website
LiveYield Contact vendor Website
OpenX Contact vendor Website
PrebidAnalytics by Roxot Paid, see pricing. Website
PubWise Free & Paid, see pricing Website
PulsePoint Contact vendor Website
RealVu Free Website
Rivr Analytics Contact vendor Website
Rubicon Project Contact vendor Website
ShareThrough Contact vendor  
Sortable Contact vendor Website
Vuble Contact vendor Website
YuktaMedia Analytics Contact vendor Website

None of these analytics options are endorsed or supported by Prebid.org.

How it works

Each analytics provider has specific instructions for using their system, but these are the general steps:

  • Create an account with the analytics vendor and obtain the necessary IDs
  • Build Prebid.js package with the vendor’s analytics adapter
  • Load analytics JavaScript from vendor directly on the page
  • Call the pbjs.enableAnalytics() function
  • Use the vendor’s UI for reporting

This is an example call to pbjs.enableAnalytics():

pbjs.que.push(function() {
    pbjs.enableAnalytics({
        provider: 'NAME',
        options: {
            [...]
        }
    });
});

Further Reading