Adpod Module

The adpod module enables developers to add support for a new adserver that handles adpod (long-form) videos, like Freewheel. Specifically, the module provides functions to validate, cache, and modify long-form video bids.

How to use the module as a publisher:

There is a flag available for publishers to influence how this module behaves. This field can be set by adding the following to the Prebid.js configuration:

  "adpod": {
    "brandCategoryExclusion": true

When this setting is enabled, it requires the bidder to include a brand category id on the incoming adpod bids (otherwise the bid is rejected). The bid’s brand category will be processed and transformed to the corresponding brand category used by the publisher’s adserver (see the Category Translation module page for more details). The transformed brand category is then used in the bid caching process and as well as targeting keys that get sent to the adserver for the winning bid(s).

Below is an example of the targeting key’s value with the setting enabled (where 123 is the category id):


When the setting is disabled (which is the default state), bidder’s don’t have to supply a brand category on the adpod bids. Subsequently, the category part of the bid caching is not included, neither is it included in the generated targeting keys.

Below is an example of the targeting keys with the setting not enabled:

hb_pb_cat_dur = '10.00_10s'

How to use the module as a developer:

In the user’s equivalent <name>AdServerVideo module, import the initAdpodHooks function and call it from within their module. Executing the init function will initialize several key functions from the module that are designed to handle adpod objects (ie. adUnits, bids, etc.) as the auction proceeds. These functions will only affect adpod objects, other mediaTypes will be handled by the base Prebid code.


Optional values for developers

In addition to the initAdpodHooks function, users can import values from the Adpod module that contain the adpod specific targeting keys (as strings). These values can be used to generate the correct output (ie. targeting keys) to send to the adserver.

This variable equates to hb_pb_cat_dur.

This variable equates to hb_cache_id.

Further Reading

Prebid Video
Freewheel Module