Integrate with the Prebid Analytics API

The Prebid Analytics API provides a way to get analytics data from Prebid.js and send it to the analytics provider of your choice, such as Google Analytics. Because it’s an open source API, you can write an adapter to send analytics data to any provider you like. Integrating with the Prebid Analytics API has the following benefits:

  • It decouples your analytics from the Prebid.js library so you can choose the analytics provider you like, based on your needs.

  • You can selectively build the Prebid.js library to include only the analytics adaptors for the provider(s) you want. This keeps the library small and minimizes page load time.

  • Since this API separates your analytics provider’s code from Prebid.js, the upgrade and maintenance of the two systems are separate. If you want to upgrade your analytics library, there is no need to upgrade or test the core of Prebid.js.

Architecture of the Analytics API

Before we jump into looking at code, let’s look at the high-level architecture. As shown in the diagram below, Prebid.js calls into an adapter. The adapter is the only part of the code that must be stored in the Prebid.js repo.

The adapter in turn calls out to an analytics library. The library is responsible for integrating with your analytics provider’s backend. The library may or may not be stored in the Prebid.js repo.

For instructions on integrating an analytics provider, see the next section.

Prebid Analytics Architecture Diagram

Integrate an Analytics Provider

You can integrate an analytics provider using the steps outlined below. In the example we’ll use Google Analytics for simplicity, but you can integrate any analytics provider you like as long as you have an adapter and a library.

If you want to see how to write your own adapters and libraries, there are analytics adapters in the repo under src/adapters/analytics, and libraries under src/adapters/analytics/libraries.

On your Site

  • Add the analytics library to your site as described in the provider’s documentation. For example, you can load the Google Analytics library like so (see their docs for up-to-date instructions):
    (function (i, s, o, g, r, a, m) {
        i['GoogleAnalyticsObject'] = r;
        i[r] = i[r] || function () {
                    (i[r].q = i[r].q || []).push(arguments)
                }, i[r].l = 1 * new Date();
        a = s.createElement(o),
                m = s.getElementsByTagName(o)[0];
        a.async = 1;
        a.src = g;
        m.parentNode.insertBefore(a, m)
    })(window, document, 'script', '//', 'ga');

    ga('create', 'XXXXXX', 'auto');
  • Add a call to pbjs.enableAnalytics(analyticsAdapters) to your page’s Prebid integration. It should be called once on the page, after all analytics libraries have been loaded:
pbjs.que.push(function () {
        provider: 'ga',
        options: {
            enableDistribution: false
        provider: 'other',
        options: {
            foo: 1234

In the Prebid.js repo

  • Create an analytics adapter to listen for Prebid events and call the analytics library (See src/adapters/analytics/ga.js in the repo for the Google Analytics adapter, or src/adapters/analytics/example.js for a generic adapter).

  • Add the analytics adapter’s file name to the "analytics" array in package.json and build Prebid.js. The build will contain only the analytics adapters you specified.