How Prebid on AMP Works

Prebid AMP Overview Diagram

This page has information about how Prebid works with AMP to show Prebid ads on AMP pages.

The diagram below shows how the pieces fit together:

  1. AMP runtime calls Prebid Server URL, including macros.

  2. Prebid Server retrieves demand partner configuration.

  3. Prebid Server sends bid requests to demand partners and caches bid responses.

  4. Prebid Server responds to AMP runtime with key-value targeting.

  5. AMP Network constructs ad request URL and Prebid creative is served.

  6. Creative content is retrieved from cache and renders.