VMG

Features

Bidder CodevmgPrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_vmghb_bidder_vmghb_adid_vmg
hb_size_vmghb_source_vmghb_format_vmg
hb_cache_host_vmghb_cache_id_vmghb_uuid_vmg

"Deal ID" Ad Server Key

hb_deal_vmg

Bid Params

Name Scope Description Example Type
(none) optional no params required '' n/a