Tremor

Bidder Code

tremor

Send All Bids Ad Server Keys

hb_pb_tremor hb_adid_tremor hb_size_tremor

This is the tremor adapter

bid params

Name Scope Description Example Type
adCode required The Ad Code from Tremor. 'ssp-!demo!-lufip' string
supplyCode required The Supply Code from Tremor. 'ssp-%21demo%21-rm6rh' string
playerWidth optional The width of the video player. Full-screen video fills the width of the device, that is, if the video can play in full screen mode, the player width is the screen width. 600 integer
playerHeight optional The height of the video player. Full-screen video fills the height of the device, that is, if the video can play in full screen mode, the player height is the screen height. 400 integer
mediaId optional A unique (not random) value that identifies the content video aligned with the ad opportunity. Typically provided by the video player CMS. '12345' string
mediaUrl optional The URL to the content video source. 'http://www.mycms.com/myhostedvideo.mp4' string
mediaTitle optional The title of the content video aligned with the ad opportunity. 'Description of the content video' string
contentLength optional The length of the content video in seconds. 120 integer
srcPageUrl optional The url of the page where the video ad will be displayed. 'http://www.mysite.com/mycontentpage/' string
floor optional This is a formatted string of values. The format is a comma separated list of “currency pairs”. Each pair consists of a currency code and the floor for that currency, separated by a colon. 'USD:5.00,AUD:7.25' string
efloor optional Same as floor, except the entire string is encrypted using HMAC encryption and the encryption keys set on the supply’s seat from the SSP UI. 'IFHR00cxR5ul_t20sMQ0OsvMVP7fOS-mnVsxu78%3d' string
custom optional Any custom value that will be later be available for reporting. 'myCustomValue' string
categories optional Validated against RTB table 6.1 (Send comma delimited list if more than one category applies. 'IAB20,IAB20-1' string
keywords optional Comma separated list of keywords describing the supply. 'funny,television' string
srcRelationship optional Describes the relationship between the content owner and the requestor of the ad opportunity. 1 for “direct”, 0 for “indirect” 1 integer
blockDomains optional A comma separated list of advertiser domains that should be added to the existing list of blocked advertiser domains that is set in the SSP console. 'blockthis.com, blockthat.com' string
skip optional Is the video skippable? True or false. 1,T,Y are true and 0, F, N, null are false. '1' string
skipmin optional Shortest video ad (in seconds) that can be skipped. If provided and “skip” is not, then “skip” is automatically set to true. 30 integer
skipafter optional Number of seconds after which the video can be skipped. If provided and “skip” is not, then “skip” is automatically set to true. 15 integer
delivery optional Comma delimited listed of Integers representing allowed delivery methods. See below as well as RTB 2.5 specification for valid values. '1,3' string
placement optional Integer value of placement type. See below as well as RTB 2.5 specification for valid values. 1 integer
videoMinBitrate optional Minimum bitrate in kbps 400 integer
videoMaxBitrate optional Maximum bitrate in kbps 800 integer
minDur optional Minimum duration for an ad in seconds 15 integer
maxDur optional Maximum duration for an ad in seconds 60 integer

The following values are defined in the ORTB 2.5 spec.

delivery

  • 1 : In-Stream: Played before, during or after the streaming video content that the consumer has requested (e.g., Pre-roll, Mid-roll, Post-roll).
  • 2 : In-Banner: Exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.
  • 3 : In-Article: Loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.
  • 4 : In-Feed: Found in content, social, or product feeds.
  • 5 : Interstitial/Slider/Floating: Covers the entire or a portion of screen area, but is always on screen while displayed (i.e. cannot be scrolled out of view). Note that a full-screen interstitial (e.g., in mobile) can be distinguished from a floating/slider unit by the imp.instl field.

placement

  • 1 : Streaming
  • 2 : Progressive
  • 3 : Download