Sovrn

Features

Bidder CodesovrnPrebid.org Memberno
Media TypesdisplayGDPR Supportyes
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_sovrnhb_bidder_sovrnhb_adid_sovrn
hb_size_sovrnhb_source_sovrnhb_format_sovrn
hb_cache_host_sovrnhb_cache_id_sovrnhb_uuid_sovrn

"Deal ID" Ad Server Key

hb_deal_sovrn

Bid Params

Name Scope Description Example Type
tagid required The sovrn Ad Tag ID '315045' string
bidfloor optional Bid floor in dollars '0.04' string