SMMS

Features

Bidder CodesmmsPrebid.org Memberno
Media Typesdisplay, nativeGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_smmshb_bidder_smmshb_adid_smms
hb_size_smmshb_source_smmshb_format_smms
hb_cache_host_smmshb_cache_id_smmshb_uuid_smms

"Deal ID" Ad Server Key

hb_deal_smms

Bid Params

Name Scope Description Example Type
placementId required This is placement Id 1440837 integer
currency optional 3-letter ISO 4217 code defining the currency of the bid (currently support USD and JPY), default is JPY 'USD' string