Smart AdServer


Bidder Memberno
Media Typesdisplay, videoGDPR Supportyes
User IDsbritepoolId, criteo, digitrust, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedIdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.

"Deal ID" Ad Server Key



The Smart AdServer bidder adaptor requires setup and approval from the Smart AdServer Service team. Please reach out to your account manager for more information and start using it.

Bid params

Name Scope Description Example Type
siteId required The placement site ID 1234 integer
pageId required The placement page ID 1234 integer
formatId required The placement format ID 1234 integer
domain optional The network domain (default see example) '', '' string
target optional The keyword targeting 'sport=tennis' string
bidfloor optional Bid floor for this placement in USD or in the currency specified by the currency parameter. (Default: 0.0) 0.42 float
appName optional Mobile application name 'Smart AdServer Preview' string
buId optional Mobile application bundle ID '' string
ckId optional Unique Smart AdServer user ID 1234567890123456789 integer
video optional Parameter object for instream video. See video Object {} object
schain optional Supply Chain '1.0,1!,1234,1,bid-request-1,publisher,' string

Video Object

Name Scope Description Example Type
protocol optional Maximum open RTB video protocol supported 8 (VAST 4.0 wrapper) integer
startDelay optional Allowed values: 1 (generic pre-roll, default), 2 (generic mid-roll), 3 (generic post-roll) 1 integer