PulsePoint

Features

Bidder CodepulsepointPrebid.org Memberno
Media Typesdisplay, video, nativeGDPR Supportyes
User IDspubcommonId, unifiedId, digitrustId, id5IdCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_pulsepointhb_bidder_pulsepointhb_adid_pulsepoint
hb_size_pulsepointhb_source_pulsepointhb_format_pulsepoint
hb_cache_host_pulsephb_cache_id_pulsepoihb_uuid_pulsepoint

"Deal ID" Ad Server Key

hb_deal_pulsepoint

Bid Params

Name Scope Description Example Type
cf required Ad size identifier '300X250' string
cp required Publisher Id 12345 integer
ct required Ad Tag Id 12345 integer
bcat optional Blocked IAB Categories [ 'IAB1-5', 'IAB1-6' ] array of strings
battr optional Blocked Creative Attributes [ 1, 2, 5 ] array of integers
badv optional Blocked Advertisers by their domains ['ford.com', 'pepsi.com'] array of strings
bidfloor optional Bid floor price CPM 1.23 float
video required Required for video requests. OpenRTB Video object. { w: 400, h: 300 } object

Video parameters

Parameters on the Video object in Bid params for PulsePoint. OpenRTB 2.5 Video object specification is used. Below are some sample parameters from the OpenRTB Video specs.

Name Scope Description Example
video.mimes required Content MIME types supported ['video/mp4','video/x-flv']
video.minduration optional Minimum video ad duration in seconds 8
video.maxduration optional Maximum video ad duration in seconds 20
video.protocols optional Array of supported video protocols [2, 3]
video.w optional Width of the video player in device independent pixels 400
video.h optional Height of the video player in device independent pixels 300
video.startdelay optional Start delay in seconds 5
video.skip optional Indicates if the player will allow the video to be skipped 1
video.minbitrate optional Minumim bit rate in Kbps. 200
video.maxbitrate optional Maximum bit rate in Kbps. 500
video.api optional List of supported API frameworks for this impression [1, 2]