Bidder Code


Send All Bids Ad Server Keys

hb_pb_pubmatic hb_adid_pubmatic hb_size_pubmatic

Prebid Server Note:

Before configuring the PubMatic adapter as S2S, you must reach out to the PubMatic team for approval and setup steps.

Prebid 1.0 Upgrade Note:

If you upgrading from a Prebid version prior to 1.0, please reach out to your PubMatic Customer Success Manager prior to your upgrade. Publisher accounts need new settings to function correctly with the PubMatic Prebid 1.0 adapter and your Customer Success Manager will ensure your account is setup correctly.

bid params

Name Scope Description Example Type
publisherId required Publisher ID '32572' string
adSlot required Ad Unit ID '38519891@300x250' string
pmzoneid optional Zone ID 'zone1,zone2' string
lat optional Latitude '40.712775' string
lon optional Longitude '-74.005973' string
yob optional Year of Birth '1982' string
gender optional Gender 'M' string
kadpageurl optional Overrides Page URL '' string
kadfloor optional Bid Floor '1.75' string


PubMatic recommends the UserSync configuration below. Without it, the PubMatic adapter will not able to perform user syncs, which lowers match rate and reduces monetization.

   userSync: {
    iframeEnabled: true,
    enabledBidders: ['pubmatic'],
    syncDelay: 6000

Note: Combine the above the configuration with any other UserSync configuration. Multiple setConfig() calls overwrite each other and only last call for a given attribute will take effect.