NAF Digital

Features

Bidder CodenafdigitalPrebid.org Memberno
Media TypesdisplayGDPR Supportno
User IDsnoneCOPPA Supportno

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nafdigitalhb_bidder_nafdigitalhb_adid_nafdigital
hb_size_nafdigitalhb_source_nafdigitalhb_format_nafdigital
hb_cache_host_nafdighb_cache_id_nafdigithb_uuid_nafdigital

"Deal ID" Ad Server Key

hb_deal_nafdigital

Note:

The NAF Digital bidder adapter requires setup and approval from the NAF Digital team. Please reach out to your account manager for more information and to start using it.

Bid Params

Name Scope Description Example Type
publisherId required The publisher ID from NAF Digital 2141020 integer
bidFloor optional The minimum bid value desired 1.23 float